{"id":73,"date":"2026-07-28T09:31:44","date_gmt":"2026-07-28T09:31:44","guid":{"rendered":"https:\/\/test.campari.com\/it-it\/?page_id=73"},"modified":"2026-07-28T09:31:44","modified_gmt":"2026-07-28T09:31:44","slug":"la-nostra-storia","status":"publish","type":"page","link":"https:\/\/test.campari.com\/it-it\/la-nostra-storia\/","title":{"rendered":"La nostra storia"},"content":{"rendered":"<div class=\"wp-block-group alignfull img-scale block-img-zoom-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-07c8e6\" data-name=\"wdfbb\/hero\" data-gtma-init=\"wdfbb\/hero\">\n<div class=\"wp-block-cover alignfull hero-fluid\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1081\" class=\"wp-block-cover__image-background size-full wp-image-105\" alt=\"\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/page-bg-history-hero-min.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min.jpg 1920w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-300x169.jpg 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1024x577.jpg 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-768x432.jpg 768w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1536x865.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-900-background-color has-background-dim-30 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group w-100 has-global-padding is-layout-constrained wp-container-core-group-is-layout-acb777f2 wp-block-group-is-layout-constrained\"><div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-3895d3c0 wp-block-group-is-layout-flex wdfres-core-group-927648\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-900-color has-text-color has-link-color has-heading-font-family has-h-1-font-size\" style=\"font-style:normal;font-weight:400;letter-spacing:0.1em;line-height:1.25\">La nostra <br><mark class=\"has-inline-color has-secondary-300-color\">storia<\/mark><\/h1>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:10px;margin-bottom:10px\"\/>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-white-color has-primary-600-background-color has-text-color has-background has-link-color wp-elements-9ba4924a485789eae79be581ddbaf256 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--25);padding-bottom:var(--wp--preset--spacing--25)\"><nav class=\"wp-block-wdf-breadcrumbs wp-elements-beff3ff46a67e05d9c3268fbd9b38e62 alignwide has-text-color has-white-color has-spacing wdfres-wdf-breadcrumbs-757129 has-font-size has-padding has-margin\"  aria-label=\"Breadcrumbs\" data-name=\"wdf\/breadcrumbs\" data-gtma-init=\"wdf\/breadcrumbs\">\n    <ol class=\"breadcrumbs-list\">\n                    <li class=\"breadcrumb-item\">\n                                    <a href=\"https:\/\/test.campari.com\/it-it\/\" class=\"breadcrumb-link\" data-gtma-click=\"breadcrumb-link\" data-gtma-value=\"Home\" data-position=\"1\" >\n                        Home                    <\/a>\n                            <\/li>\n            <\/ol>\n<\/nav>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-primary-600-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-10c940\" data-name=\"wdfbb\/timeline\" data-gtma-init=\"wdfbb\/timeline\">\n<div class=\"wp-block-wdf-timeline alignwide timeline-wrapper  show-dot-titles vertical-bar-full\" data-invert-order=\"false\" data-vertical-bar-full=\"true\"><div class=\"timeline__progress-container\"><div class=\"timeline__progress-bar\"><div class=\"timeline__progress\"><\/div><\/div><div class=\"timeline__dots\"><\/div><\/div><div class=\"timeline__content\"><div class=\"timeline__vertical-bar\"><div class=\"timeline__vertical-progress\"><\/div><\/div><div class=\"timeline__items\">\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1860-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1860<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-436fdc\">\n<picture>\n<img width=\"1024\" height=\"618\" class=\"wp-image-679\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1860-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1860-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1860-min-300x181.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1860-min-768x464.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1a68444a7371071611d3f368986b8ccc wp-block-paragraph\">1860<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le origini<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c99048ec780c90c2df52232bc831661b wp-block-paragraph\">Guidato dalla sua Red Passion, nel 1860 Gaspare Campari inventa un miscela cos\u00ec distintiva e rivoluzionaria che da allora, ancora oggi, non \u00e8 mai stata alterata come composizione e ricetta.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-fa011eed22677519136703353238dddc wp-block-paragraph\">La creativit\u00e0 e la passione di Gaspare Campari e di suo figlio Davide sono talmente forti che il loro genio vive ancora oggi attraverso il brand, all\u2019inconfondibile liquido rosso rubino, e a tutti coloro che sono guidati dalla Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1867<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-091bd4\">\n<picture>\n<img width=\"1024\" height=\"748\" class=\"wp-image-9250\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-1867-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-1867-min-300x219.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-1867-min-768x561.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-2627ca1b93269d07a455928b062cd801 wp-block-paragraph\">1867<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">UN LUOGO ICONICO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-fc132ec3745c3ded001860e4aa49e7b5 wp-block-paragraph\">La Red Passion continua a ispirare il suo fondatore rendendo Campari sempre pi\u00f9 grande. \u00c8 cos\u00ec che Gaspare sceglie un caratteristico locale della nuova Galleria Vittorio Emanuele II, l\u2019epicentro culturale di Milano, come punto di riferimento della sua attivit\u00e0. Il bar, che affaccia luminoso sull\u2019iconica Piazza Duomo, viene chiamato Caff\u00e8 Campari.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-e13f08ed596e34197adced584fa62e61 wp-block-paragraph\">Qui nasce, il 17 novembre 1867, Davide Campari, erede dell\u2019azienda.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1904-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1904<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-eef3e5\">\n<picture>\n<img width=\"1024\" height=\"741\" class=\"wp-image-847\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1904-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1904-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1904-min-300x217.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1904-min-768x556.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8cc596a868926ebd94e5c0304b512a02 wp-block-paragraph\">1904<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La crescita<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7fbfb3062ad50c926b0aa7a9a173bfa6 wp-block-paragraph\">Il successo di Campari ha presto superato i confini del Caff\u00e8 Campari. La sua popolarit\u00e0 diventa internazionale, e per soddisfare la domanda in continua crescita del prodotto, nel 1904 Campari apre lo stabilimento di Sesto San Giovanni, oggi sede del Gruppo.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-308cd36bfd58409703fd2ee1930d7fc6 wp-block-paragraph\">Ispirato dalla Red Passion, Davide decide di portare Campari in tutto il mondo.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5c97dbe62b7a571780fd9d28ab4a1798 wp-block-paragraph\">Figura 3.2: fotografia della storica fabbrica Campari, 1906 circa.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1915-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1915<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-c2a3d8\">\n<picture>\n<img width=\"1024\" height=\"831\" class=\"wp-image-851\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1915-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1915-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1915-min-300x243.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1915-min-768x623.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-9b544b22e0b8fd9b1c25d4dc9fe68465 wp-block-paragraph\">1915<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">CAMPARINO IN GALLERIA<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-235f9a9cfae99be95928fc593ff5f276 wp-block-paragraph\">In omaggio al Caff\u00e8 Campari di suo padre, Davide apre le porte del Camparino in Galleria. Rivoluzionando il modo di gustare il Bitter e facendo conoscere la Red Passion a tutti gli avventori meneghini, Davide Campari introduce l\u2019aperitivo, ancora oggi un momento di socialit\u00e0 tutto italiano.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-ffbcc1aa0b84cf594aaa6c3d9c267cda wp-block-paragraph\">Figura: fotografia del Camparino in Galleria, 1925<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1920-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1920<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-8c6288\">\n<picture>\n<img width=\"700\" height=\"1024\" class=\"wp-image-854\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1920-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1920-min.webp 700w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1920-min-205x300.webp 205w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-ad4f82660bb79558d58145ef3b5858a5 wp-block-paragraph\">1920<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IL CUORE ROSSO E IL LEGAME CON L\u2019ARTE<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e033cfe9e99c94b83b70e3d927ad8941 wp-block-paragraph\">\u00c8 l\u2019inizio di una nuova era. Vengono inventati l\u2019Americano e il Negroni: al centro la Red Passion che ha sempre ispirato il brand. Entrambi i cocktail sono menzionati nella lista delle bevande ufficiali IBA, nella categoria The Unforgettable. Allo stesso tempo, molti grandi artisti dell\u2019epoca iniziano a collaborare con Campari, segnando l\u2019inizio del legame del marchio con il mondo dell\u2019arte. Per esempio, Leonetto Cappiello ha disegnato l\u2019iconico Spiritello avvolto in una buccia d\u2019arancia.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1930-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1930<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-59b215\">\n<picture>\n<img width=\"889\" height=\"1024\" class=\"wp-image-855\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1930-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1930-min.webp 889w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1930-min-260x300.webp 260w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1930-min-768x885.webp 768w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-1d598e16b297f0835bd2f3679fd13690 wp-block-paragraph\">1930<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">IL MANIFESTO FUTURISTA<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-80b4ab75d9dd7d467dc89bf3d365131b wp-block-paragraph\">Fin dall\u2019inizio, Campari vuole superare i confini della creativit\u00e0 e spingersi sempre oltre: volont\u00e0 evidente nell\u2019indimenticabile manifesto che ha reso il brand quello che \u00e8 oggi. Man mano che l\u2019arte diventa pi\u00f9 geometrica e dinamica, Campari abbraccia la Red Passion di Depero fatta di disegni meccanici e forme organiche, arrivando ad un punto di svolta d\u2019avanguardia per la comunicazione del marchio.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-4e21f37e561b9753649e47d7e5f04dbe wp-block-paragraph\">Figura 6: Fortunato Depero, 1928<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1948-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1940<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-4a7351\">\n<picture>\n<img width=\"711\" height=\"1024\" class=\"wp-image-856\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1948-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1948-min.webp 711w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1948-min-208x300.webp 208w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d6f77b08d18f5918f9620ed628248a44 wp-block-paragraph\">1940<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LA RINASCITA<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-16324fce4b71dee67b246d2e2357fbaf wp-block-paragraph\">L\u2019Europa riparte dopo un difficile periodo di conflitti. Alla fine degli anni Quaranta, dopo una pausa forzata dovuta alla guerra, il brand collabora con l\u2019artista d\u2019avanguardia Carlo Fisanotti per una nuova campagna pubblicitaria. L\u2019innegabile Red Passion che ispira il progetto lo rende un indiscutibile successo.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c0a7932ae008d23f3b5e0efa400949ca wp-block-paragraph\">Aperitivo Campari di Carlo Fisanotti, 1948<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1950-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1950<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-e3a1e8\">\n<picture>\n<img width=\"691\" height=\"1024\" class=\"wp-image-857\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1950-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1950-min.webp 691w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1950-min-202x300.webp 202w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-feb2c94c35986a500a6fe8fc36c7a4ec wp-block-paragraph\">1950<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">IL MONDO DELLO SPORT<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-6da12708f25a607cbab9bf977ef2a06d wp-block-paragraph\">Artisti come Felice Mosca, Attilio Rossi e Giovanni Mingozzi si ispirano al mondo dello sport per realizzare i manifesti Campari. Ma la Red Passion resta sempre la vera protagonista.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-9a8fb67c51562a404ff27e12a4e6c51d wp-block-paragraph\">The Aperitivo Olympics di Nino Nanni, 1960<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1960-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1960<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-cd3f47\">\n<picture>\n<img width=\"1072\" height=\"802\" class=\"wp-image-858\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1960-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min.webp 1072w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min-300x224.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min-1024x766.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min-768x575.webp 768w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b173aec8706e1fd38be9ee156d3c59fe wp-block-paragraph\">1960<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LA RED PASSION UNDERGROUND<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-409e0e9745fcc7e590d075da1a13a7d5 wp-block-paragraph\">Un\u2019ulteriore consacrazione del legame gi\u00e0 saldo tra Campari e il mondo dell\u2019arte \u00e8 stata la scelta da parte del brand di affidare a Bruno Munari il redesign del logo aziendale. Commissione fatta in occasione dell\u2019apertura della prima linea metropolitana di Milano, la \u201clinea rossa\u201d, che collega l\u2019iconica Piazza Duomo alla sede Campari di Sesto San Giovanni.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1970-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1970<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-2f9263\">\n<picture>\n<img width=\"774\" height=\"1024\" class=\"wp-image-859\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1970-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1970-min.webp 774w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1970-min-227x300.webp 227w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1970-min-768x1016.webp 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-6c01eb6b415e8978b38caf785d29fcb3 wp-block-paragraph\">1970<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">LA CULTURA URBANA DI MARANGOLO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-9a68ae6f378c35966a5ec14fa9deafd4 wp-block-paragraph\">Fu l\u2019illustratore Franz Marangolo che, negli anni \u201960 e \u201970, disegn\u00f2 gli ultimi poster per Campari prima che la fotografia diventasse il supporto principale della pubblicit\u00e0. I protagonisti delle opere di Marangolo ricordavano gli attori e le attrici dell\u2019epoca, come Audrey Hepburn e Gregory Peck. Le sue illustrazioni descrivono lo stile di vita urbano moderno, il trambusto e il tempo libero.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1980-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-767a70\">\n<picture>\n<img width=\"717\" height=\"1024\" class=\"wp-image-860\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1980-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-1-min.webp 717w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-1-min-210x300.webp 210w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9becf95fb6038ba5c81eb172b345650d wp-block-paragraph\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LE STAR E CAMPARI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-09e3496329deb11c5ca6f71843bd06f2 wp-block-paragraph\">Ha inizio la collaborazione con star del cinema e celebri registi. Un legame sancito iconicamente nel 1984, quando Federico Fellini firma il primo spot del brand per il mercato italiano.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4e6118d510f1e1a7f2cdf2eae19ca584 wp-block-paragraph\">Una favour moderna di Federico Fellini, 1984<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1980-2-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-1ff633\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-861\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1980-2-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-2-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-2-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-2-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-2-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-912332fa56e79044d97f6ad715a7fff3 wp-block-paragraph\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">UNO STILE DI VITA UNICO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-39fb493d5735372cfec5ce673778299b wp-block-paragraph\">Durante gli anni \u201880, periodo di grande crescita economica e culturale, Campari era la stella delle occasioni di consumo pi\u00f9 esclusive e distintive, in particolare dell\u2019 \u201caperitivo milanese\u201d, momento esclusivo in cui le persone andavano per affermare il proprio status sociale ed essere notati.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1987-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1987<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d62a20\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-862\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1987-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-635c4201e54f3348a24ad05174fed3f0 wp-block-paragraph\">1987<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campari &#8211; \u201cIt\u2019s Fantasy\u201d<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-1e5a707411e31e86f922e4a65bfabd0c wp-block-paragraph\">Kelly Le Brock, la fantastica \u201cDonna in Rosso\u201d, diventa la nuova testimonial del brand, protagonista di \u201cCampari \u2013 It\u2019s Fantasy\u201d, spot diretto da Franco Scepi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-0544cb2e110f2e0324d11a0f2570d52e wp-block-paragraph\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari, Red Passion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-05c2afccfef6930ecb91b52d10011e7c wp-block-paragraph\">Campari lancia la campagna pubblicitaria \u201cRed Passion\u201d, basata sui quattro valori fondamentali del brand: passione, approccio cosmopolita, unicit\u00e0 e prestigio.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1990-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-808ef3\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-863\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1990-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e8687735a9525dd0a83665fdb1c4b843 wp-block-paragraph\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Il Graffio&#8221; di Tarsem<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e797b72c7972df3c345d62af16ab1388 wp-block-paragraph\">Alla fine degli anni \u201990, Campari lancia una nuova partnership con il famoso regista indiano Tarsem che dirige l\u2019eccezionale spot \u201cIl Graffio\u201d, il primo commercial che affronta il tema del lesbismo in Italia ed un vero gioiello della pubblicit\u00e0.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2001<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-b31d5f\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-9251\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2001-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2001-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2001-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2001-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-f7cab6d530e272972ed39b6cc0826940 wp-block-paragraph\">2001<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">LA NASCITA DEL CALENDARIO CAMPARI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-657f134faf4e27996e60dd6c9a38b882 wp-block-paragraph\">Viene pubblicata la prima edizione del calendario Campari con Realitza Baleva. Fotografia di Andrea Varani<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2007-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2007<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-7edfbf\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-865\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2007-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2007-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2007-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9620df151983a9dc1ab59166c52ef52e wp-block-paragraph\">2007<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">HOTEL CAMPARI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7052650fb210b228dd1c3009430b919d wp-block-paragraph\">In occasione del primo spot TV mondiale del brand, Matthew Rolston dirige Salma Hayek nello spot \u201cLe Connaisseur\u201d, ambientato in un immaginario Hotel Campari. Salma Hayek \u00e8 anche la protagonista del Calendario Campari 2006, a cura di Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2008-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2008<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a4f1c9\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-866\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2008-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2008-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2008-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-7c6daacd748937d11b6349cc4ffa525f wp-block-paragraph\">2008<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari Tales<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-40eccac5f0cd8ec9374aba123b6a878e wp-block-paragraph\">La splendida Eva Mendes, fotografata da Marino Parisotto, interpreta dodici racconti glamour e patinati con seducente bellezza per il Calendario Campari 2008, \u201cCampari Tales\u201d appunto.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2009-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2009<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-553163\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-867\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2009-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2009-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2009-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8f3532fb2327233e31d4780f1bebe82b wp-block-paragraph\">2009<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Club Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-072432f0bd3405e53f9bfcee842dec82 wp-block-paragraph\">Jean Paul Goude, il celebre designer francese, fotografo e regista di spot televisivi, prende la trama di Hotel Campari e la trasforma in Club Campari, il luogo in cui tutto \u00e8 possibile. Protagonista dello spot e delle dodici foto del calendario Campari 2009, a cura ancora una volta di Mario, \u00e8 Jessica Alba.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2010-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-199c41\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-868\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2010-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-1-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-1-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-d318294a8a90e8b167ec37e0ae513500 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari Milano<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-ffd8837e10e7e7a7cd8e80625c60078a wp-block-paragraph\">Siamo a Milano, sul tram numero 609: in ogni scatto la citt\u00e0 si rivela poco a poco, mentre si riesce a percepire la Red Passion di Simone Nervi, giovane fotografo che ha curato il Calendario Campari, e di Olga Kurylenko, la protagonista dell\u2019edizione 2010.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-8f6283\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-869\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IL 150\u00b0 ANNIVERSARIO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-20ebe0c7fc546cd604467c0b85044d9d wp-block-paragraph\">Campari celebra 150 anni di Red Passion. Dal 1860, l\u2019iconico Bitter viene degustato e apprezzato in tutto il mondo, liscio o come ingrediente cardine di numerosi cocktail. \u00c8 un simbolo indistinguibile dello stile di vita italiano ed \u00e8 l\u2019espressione pi\u00f9 pura della Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2010-3-art-label-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-529233\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-870\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2010-3-art-label-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-d318294a8a90e8b167ec37e0ae513500 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">La collezione limitata &#8220;Campari art label&#8221;<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-5277fed461fd482d4f490bdf4c37fc7f wp-block-paragraph\">Il famoso collettivo d\u2019arte AVAF (Assume Vivid Astro Focus) e gli artisti internazionali Vanessa Beecroft, Romero Britto, Ugo Nespolo, Francesca Valan e Tobias Rehberger celebrano i 150 anni di Campari con la creazione di tre etichette celebrative in edizione limitata: le Campari Art Label. Una tradizione che segna la liason tra marca, prodotto e arte, e che, da questo momento, viene replicata ogni anno.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-1e77eb\">\n<picture>\n<img width=\"1024\" height=\"683\" class=\"wp-image-9252\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2010-4-galleria-campari-min-300x200.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2010-4-galleria-campari-min-768x512.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Galleria Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c84d038f707971a833b5c7adb62f824b wp-block-paragraph\">Inaugurata la nuova Galleria Campari, uno spazio che diventa il simbolo del profondo legame tra Campari e il mondo dell\u2019arte. Un\u2019esperienza che fa toccare con mano la vera Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2011<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-972cbc1c76ea59bee3b24b2ed6f615ad wp-block-paragraph\">2011<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">L&#8217;attesa<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-909f4cc9f3cd7145df06377cfd05cff8 wp-block-paragraph\">Per la nuova campagna di comunicazione Campari, Joel Schumacher si ispira al concetto \u201cL\u2019attesa del piacere \u00e8 essa stessa piacere\u201d, espresso dal filosofo tedesco Lessing. Il risultato \u00e8 un film onirico e barocco, in cui l\u2019attesa di una serata speciale si accompagna al rito dell\u2019aperitivo con Campari.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2011-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2011<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-dea0d4\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-874\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2011-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2011-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2011-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d8c48a02f72008244181164973a6323f wp-block-paragraph\">2011<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The red affair<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-a6a8779f3b5f6e988066e0126cf3ed5e wp-block-paragraph\">Il Calendario 2011, a cura del fotografo Michel Comte, racconta l\u2019intrigante storia di un carismatico esperto d\u2019arte, interpretato da Benicio Del Toro, che riceve un messaggio misterioso. II protagonista viene catapultato in un\u2019affascinante avventura che lo porta a scoprire un\u2019organizzazione illegale di mercanti d\u2019arte e a salvare una donna. The Red Affair cerca di catturare il pubblico attraverso una storia cinematografica coinvolgente e intrigante raccontata attraverso una serie di fotografie<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2012-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2012<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-120c92\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-875\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2012-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2012-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2012-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-f2d1a249c0808680428c340465b05e64 wp-block-paragraph\">2012<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">\u00c8 LA FINE DEL MONDO, BABY!<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-1c6398d64c233e7274d699f5bcb2a11b wp-block-paragraph\">Il Calendario Campari 2012 trae ispirazione dal clamore innescato dalla previsione del popolo Maya: il mondo finir\u00e0 nel 2012. Gli scatti, di grande effetto visivo, mostrano l\u2019ossimoro tra l\u2019immaginario cupo e devastante della fine del mondo e gli sguardi energici e positivi della protagonista, Mila Jovovich, che vengono catturati dalla fotocamera di Dimitri Danilo.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2013-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2013<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-e85d5a\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-876\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2013-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2013-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2013-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-042e318c0e335be0d9a0ec8169e44a1d wp-block-paragraph\">2013<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kiss superstition goodbye<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3f0fb37b84b53a8b6aa73b6cfeb58e1a wp-block-paragraph\">Nessun numero al mondo ha un significato pi\u00f9 magico ed enigmatico del numero 13. Protagonista del Calendario Campari 2013, l\u2019iconica Penelope Cruz, che conduce il pubblico in un viaggio mozzafiato. 13 scatti vividi che mostrano intriganti e mistiche superstizioni, come gatti neri, specchi rotti, camminare sotto le scale e sulle crepe. Il Calendario coglie questa opportunit\u00e0 per infondere fiducia nelle persone di tutto il mondo perch\u00e9, per superare qualsiasi superstizione, bisogna innanzitutto credere in se stessi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2014-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2014<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-45257b\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-877\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2014-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2014-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2014-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-242563b6d9c8c9ab245ff3234507c8a4 wp-block-paragraph\">2014<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">LA CELEBRAZIONE DEL MONDO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-73cbc88436a824debd15b0acef23e3b8 wp-block-paragraph\">Celebrare il 2014 con Campari significava godersi 12 mesi fotografati da Koto Bolofo, scoprire le passioni e gli stili di tutto il mondo attraverso le festivit\u00e0 pi\u00f9 intriganti del pianeta e insieme alla splendida Uma Thurman. Dal Festival della Primavera a Pechino, la pi\u00f9 grande ricorrenza in Cina, ad Hanami in Giappone, durante la quale la gente si gode i bellissimi fiori di ciliegio della primavera. Il Calendario Campari 2014 offre una finestra sul mondo e invita il pubblico a scoprirlo, mese dopo mese.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2015-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2015<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a6fad7\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-878\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2015-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2015-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2015-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d81b79de02fe9d2073c9054c8d9807a3 wp-block-paragraph\">2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mixology mythology<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2b6278a81920bd894c981e6caa57a7c8 wp-block-paragraph\">Il Calendario Campari 2015 ritrae gli aneddoti, i racconti e le curiosit\u00e0 pi\u00f9 belli e poco conosciuti, che si celano dietro ogni iconica ricetta di Campari.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-1a0dd2ef2c5f91604d992b54cc07ec41 wp-block-paragraph\">Dal classico Negroni, creato dal conte Camillo Negroni nel 1919, all\u2019Americano nel 1933, fino alla creazione del Campari Seltz, la bevanda pi\u00f9 popolare del Camparino in Galleria di Milano: il Calendario esplora e celebra le ricette che hanno resistito alla prova del tempo e sono ancora oggi adorate nel mondo moderno. Protagonista di ogni onirico scatto una misteriosa Eva Green.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-5e7acc172feefd7c865e9a8d7e31b33b wp-block-paragraph\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">NO NEGRONI WITHOUT CAMPARI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-d9c406268b06de3daf469e5b964bd21a wp-block-paragraph\">Protagonista dell\u2019Art Label Collection 2016 \u00e8 il cocktail Negroni, elemento cardine del redesign, semplice ma accattivante, delle etichette su ogni bottiglia di Campari. Un omaggio, ancora una volta alla Red Passion e, in particolare, a quella del conte Camillo Negroni, che nel 1919 ebbe la genialit\u00e0 di inventare questo cocktail immortale.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/the-bittersweet-calendar-campari.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a572a4\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9288\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/the-bittersweet-calendar-campari.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/the-bittersweet-calendar-campari.webp 536w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/the-bittersweet-calendar-campari-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-a1585096252af9c1b00f5d968dcf705b wp-block-paragraph\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The bittersweet calendar<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-643ef2b5c33fa26d3d8077a7771ab8ba wp-block-paragraph\">Ispirato all\u2019iconografia immediatamente riconoscibile della propaganda politica e, in particolare, della sfera elettorale, il Calendario Campari 2016 usa la metafora della dualit\u00e0 tra fronti opposti. Il gusto unico di Campari \u00e8 l\u2019espressione stessa del binomio, ecco che il Calendario chiede alle persone con quale aspetto del classico ap\u00e9ritif si identificano di pi\u00f9: bitter o dolce? Kate Hudson incarna e personifica le due anime di Campari, interpretando i ruoli di due diversi candidati: uno che promuove l\u2019amarezza accattivante e l\u2019altro che sostiene una dolcezza pi\u00f9 sottile e intrigante.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-9b0ea43af936ff35ae5f572c80f06776 wp-block-paragraph\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">CAMPAIGN CREATION<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-de8fd53e92f24952d5ce5a1e9ed08dc5 wp-block-paragraph\">Il celebre regista premio Oscar Paolo Sorrentino racconta la Red Passion. Per la nuova campagna, Sorrentino rivisita la metafora della Creazione in uno short-movie che esprime l\u2019essenza stessa del brand: \u201cnulla pu\u00f2 essere creato senza Passione\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/killer-in-red-campari.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-00478c\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9275\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/killer-in-red-campari.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/killer-in-red-campari.webp 536w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/killer-in-red-campari-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e14b8a071708ce02fff8d01d7a7b1bc2 wp-block-paragraph\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">KILLER IN RED<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-bef8285c3f2a26c1507044dab3e4cd9b wp-block-paragraph\">Il premio Oscar Paolo Sorrentino scrive e dirige un intrigante noir con protagonista Clive Owen che, nel ruolo del barista Floyd, racconta la storia del Killer in Red cocktail. Il film inaugura la serie Red Diaries, nonch\u00e9 l\u2019evoluzione cinematografica del Calendario Campari.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/legend-of-red-hand-2.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2018<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a3f088\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9276\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/legend-of-red-hand-2.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/legend-of-red-hand-2.webp 536w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/legend-of-red-hand-2-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-de54d62312a282ec4b5e85599dfd526a wp-block-paragraph\">2018<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">THE LEGEND OF RED HAND<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-09b24545286157e67668a05a337f932e wp-block-paragraph\">Prosegue Campari Red Diaries e il brand sceglie Stefano Sollima per raccontare la storia che c\u2019\u00e8 dietro l\u2019intuizione di ogni cocktail. Un inseguimento senza fine, un\u2019identit\u00e0 nascosta e un misterioso guanto rosso sono stati gli ingredienti di \u201cThe Legend of Red Hand\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/entering-red-campari.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-1d8504\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9267\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/entering-red-campari.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/entering-red-campari.webp 536w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/entering-red-campari-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e56a32ea7df16f119b303f7ffd650867 wp-block-paragraph\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ENTERING RED<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-890ba7313e3d37cdbe5e5bb43507b392 wp-block-paragraph\">Il cortometraggio Campari Red Diaries 2019, diretto da Matteo Garrone, segue l\u2019intrigante Ana de Armas che si lascia quidare dalla Red Passion e intraprende un viaggio pieno di scoperte.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/100anni-negroni-campari-01-2.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-5db0d2\">\n<picture>\n<img width=\"1117\" height=\"834\" class=\"wp-image-9242\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/100anni-negroni-campari-01-2.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/100anni-negroni-campari-01-2.webp 1117w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/100anni-negroni-campari-01-2-300x224.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/100anni-negroni-campari-01-2-1024x765.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/100anni-negroni-campari-01-2-768x573.webp 768w\" sizes=\"auto, (max-width: 1117px) 100vw, 1117px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-6f45e089f6e4dda0c24d27be2eaef431 wp-block-paragraph\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">I 100 ANNI DEL NEGRONI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-a19249513d7e6656e0ba1ef5ccd0df47 wp-block-paragraph\">Campari celebra un secolo dalla nascita di uno dei suoi cocktail pi\u00f9 famosi: il Negroni. Un omaggio anche a colui che, lasciandosi ispirare dalla Red Passion, lo ha inventato a Firenze nel 1919: il conte Camillo Negroni.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/fellini-forward-campari.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2021<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-c9d309\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9269\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/fellini-forward-campari.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/fellini-forward-campari.webp 536w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/fellini-forward-campari-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-4c54224eb36a8b05b00f3fbe1168155f wp-block-paragraph\">2021<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FELLINI FORWARD<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7912d4c45c0ebf85e1dd20ff20f52f3e wp-block-paragraph\">Campari lancia Fellini Forward: un progetto pionieristico che omaggia l\u2019arte visionaria di Federico Fellini. Utilizzando tecniche di intelligenza artificiale, Fellini Forward esplora il genio creativo di uno dei pi\u00f9 grandi registi di tutti i tempi per creare un cortometraggio unico nel suo genere. Un documentario, poi, mostra il progetto completo, dall\u2019ideazione alla concretizzazione di ogni elemento, e si interroga sul futuro del cinema e della collaborazione creativa uomo vs. macchina.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wdf_seo_schema":"[{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"WebPage\",\"name\":\"La nostra storia\",\"description\":\"Era il 1860 quando Gaspare Campari invent\\u00f2 l'iconico bitter italiano. 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