FELLINI FORWARD

THE STORY OF A PIONEERING COLLABORATION BETWEEN HUMAN AND ARTIFICIAL INTELLIGENCE

EXPERIENCE THE FUTURE OF CINEMA, AS CAMPARI HAS CREATED THE FIRST SHORT FILM MADE WITH ARTIFICIAL INTELLIGENCE INSPIRED BY THE CREATIVE GENIUS OF FELLINI

PUSHING THE BOUNDARIES OF CREATIVITY SINCE 1860

Since its creation, Campari has pushed the boundaries of creativity to go beyond the norm, unlocking the Red Passion and talent of artists across different fields in the path of creation. From world-famous names, through to young and emerging talents, the relationship between Campari and the arts, especially cinema, has grown strong over the years. Having already worked on an advertisement with Federico Fellini in 1984 for one of his few brand collaborations, in 2021 Campari Red Diaries Fellini Forward continues the brand’s legacy, marrying both creativity and innovation within the cinema industry with the most forward-looking technology.

FROM THE CREATIVE GENIUS OF FEDERICO FELLINI

Thanks to a team of experts, dedicated A.I. tools were explored and developed to unearth Federico Fellini’s creative genius in ways that have never yet been explored.

Partnering with none other than Francesca Fellini, the iconic director’s niece, to bring this creative project to fruition, it is a true portrayal of the collaboration between humans and A.l., showcasing how the sentimental and rational, data and emotions, can come together to create a brand new piece of art.