{"id":73,"date":"2026-07-28T09:52:56","date_gmt":"2026-07-28T09:52:56","guid":{"rendered":"https:\/\/test.campari.com\/es-es\/?page_id=73"},"modified":"2026-09-22T02:10:12","modified_gmt":"2026-09-22T02:10:12","slug":"nuestra-historia","status":"publish","type":"page","link":"https:\/\/test.campari.com\/es-es\/nuestra-historia\/","title":{"rendered":"Nuestra historia"},"content":{"rendered":"<div class=\"wp-block-group alignfull img-scale block-img-zoom-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-07c8e6\" data-name=\"wdfbb\/hero\" data-gtma-init=\"wdfbb\/hero\"><div class=\"wp-block-cover alignfull hero-fluid has-background-dim wdfres-cover-7f966c\">\n<picture>\n<img width=\"1920\" height=\"1081\" class=\"wp-block-cover__image-background wp-image-105\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/page-bg-history-hero-min.jpg\" alt=\"\" decoding=\"async\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min.jpg 1920w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-300x169.jpg 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1024x577.jpg 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-768x432.jpg 768w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1536x865.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n<\/picture><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span>\n<div class=\"wp-block-cover__inner-container\">\n<div class=\"wp-block-group w-100 is-layout-constrained wdfres-core-group-dff8b1\"><div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-3895d3c0 wp-block-group-is-layout-flex wdfres-core-group-927648\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-900-color has-text-color has-link-color has-heading-font-family has-h-1-font-size\" style=\"font-style:normal;font-weight:400;letter-spacing:0.1em;line-height:1.25\">Nuestra <br><mark class=\"has-inline-color has-secondary-300-color\">historia<\/mark><\/h1>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:10px;margin-bottom:10px\"\/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div class=\"wp-block-group alignfull has-white-color has-primary-600-background-color has-text-color has-background has-link-color wp-elements-9ba4924a485789eae79be581ddbaf256 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--25);padding-bottom:var(--wp--preset--spacing--25)\"><nav class=\"wp-block-wdf-breadcrumbs wp-elements-beff3ff46a67e05d9c3268fbd9b38e62 alignwide has-text-color has-white-color has-spacing wdfres-wdf-breadcrumbs-757129 has-font-size has-padding has-margin\"  aria-label=\"Breadcrumbs\" data-name=\"wdf\/breadcrumbs\" data-gtma-init=\"wdf\/breadcrumbs\">\n    <ol class=\"breadcrumbs-list\">\n                    <li class=\"breadcrumb-item\">\n                                    <a href=\"https:\/\/test.campari.com\/es-es\/\" class=\"breadcrumb-link\" data-gtma-click=\"breadcrumb-link\" data-gtma-value=\"Home\" data-position=\"1\" >\n                        Home                    <\/a>\n                            <\/li>\n            <\/ol>\n<\/nav>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-primary-600-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-60bde5\" data-name=\"wdfbb\/timeline\" data-gtma-init=\"wdfbb\/timeline\">\n<div class=\"wp-block-wdf-timeline alignwide timeline-wrapper  show-dot-titles vertical-bar-full\" data-invert-order=\"false\" data-vertical-bar-full=\"true\"><div class=\"timeline__progress-container\"><div class=\"timeline__progress-bar\"><div class=\"timeline__progress\"><\/div><\/div><div class=\"timeline__dots\"><\/div><\/div><div class=\"timeline__content\"><div class=\"timeline__vertical-bar\"><div class=\"timeline__vertical-progress\"><\/div><\/div><div class=\"timeline__items\">\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1860-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1860<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-2e39bb\">\n<picture>\n<img width=\"1024\" height=\"618\" class=\"wp-image-679\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1860-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1860-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1860-min-300x181.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1860-min-768x464.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1a68444a7371071611d3f368986b8ccc wp-block-paragraph\">1860<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Los Or\u00edgenes de la Pasi\u00f3n<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c71002d3e2bff79efe2b842cfad65c29 wp-block-paragraph\">Impulsado por su Red Passion, en 1860 Gaspare Campari invent\u00f3 un l\u00edquido tan caracter\u00edstico y revolucionario que no se ha modificado desde entonces.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-52722facafc5c6a14160956c93f4ba71 wp-block-paragraph\">La creatividad y la pasi\u00f3n de Gaspare Campari y su hijo Davide eran tan fuertes que su genio sigue vivo a trav\u00e9s de la marca, el l\u00edquido y aquellos a los que inspira.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1867<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-f219da\">\n<picture>\n<img width=\"1024\" height=\"748\" class=\"wp-image-9240\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-1867-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-1867-min-300x219.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-1867-min-768x561.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-b85a44a836e0414e963069c76c4ff5eb wp-block-paragraph\">1867<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Locales emblem\u00e1ticos<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-6e8809b06b50b4eee2d0de82eb4fd412 wp-block-paragraph\">A medida que la pasi\u00f3n de Gaspare crec\u00eda junto con la marca, identific\u00f3 la oportunidad de dirigir su negocio desde la reci\u00e9n construida Galleria Vittorio Emanuele II, el epicentro cultural de Mil\u00e1n. Se instal\u00f3 en el majestuoso edificio nuevo y lo llam\u00f3 Caff\u00e8 Campari, con vistas hacia la emblem\u00e1tica Piazza del Duomo.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-0a72985d19a7b72cb3fbbb428fe4f858 wp-block-paragraph\">Ah\u00ed naci\u00f3 Davide Campari, heredero de la empresa Campari, el 17 Noviembre de 1867.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1904-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1904<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-90aaf0\">\n<picture>\n<img width=\"1024\" height=\"741\" class=\"wp-image-847\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1904-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1904-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1904-min-300x217.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1904-min-768x556.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8cc596a868926ebd94e5c0304b512a02 wp-block-paragraph\">1904<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La Expansi\u00f3n<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-40f8651a49495b26a1ffde0070917b03 wp-block-paragraph\">Campari Bitter pronto super\u00f3 al Caff\u00e8 Campari. Su r\u00e1pido crecimiento internacional dio lugar a la apertura del primer laboratorio Campari en Mil\u00e1n.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f83b8a800db402b372007c3aae1b3736 wp-block-paragraph\">El \u00e9xito continu\u00f3, y para satisfacer la nueva demanda, en 1904 Campari se traslad\u00f3 a una planta propia en Sesto San Giovanni, sede actual del Grupo Campari. La Red Passion de Davide le inspir\u00f3 a llevar Campari al resto del mundo.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-cf980728ce1c48aee34e1dc289b78bbf wp-block-paragraph\">Figura 3.2: Foto de la f\u00e1brica hist\u00f3rica de Campari, en 1906 (aprox.)<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1915-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1915<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-0fd442\">\n<picture>\n<img width=\"1024\" height=\"831\" class=\"wp-image-851\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1915-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1915-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1915-min-300x243.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1915-min-768x623.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-d2cd5e28f2e572e67f61535a4e82ffdc wp-block-paragraph\">1915<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Camparino in Galleria<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-589c7b48c8714c750e47f077d85d8d8e wp-block-paragraph\">En homenaje al Caff\u00e8 Campari de su difunto padre, Davide cre\u00f3 el bar Camparino in Galleria. Revolucion\u00f3 la forma de disfrutar del sabor amargo e introdujo el estilo de vida de la Red Passion en los milaneses, creando el aperitivo, que siguen adorando actualmente y manteniendo su influencia en la cultura.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-31b6f2b1d33dede27cf436801244c541 wp-block-paragraph\">Figura: Imagen de Camparino in Galleria en 1925.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1920-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1920<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-394e8b\">\n<picture>\n<img width=\"700\" height=\"1024\" class=\"wp-image-854\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1920-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1920-min.webp 700w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1920-min-205x300.webp 205w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-ad4f82660bb79558d58145ef3b5858a5 wp-block-paragraph\">1920<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El Coraz\u00f3n Rojo y el Enlace Art\u00edstico<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f0376195ffd0435da66ee2c8694f6936 wp-block-paragraph\">Es el comienzo de una era. Se inventan los c\u00f3cteles Americano y Negroni, con la Red Passion en el coraz\u00f3n. Ambos c\u00f3cteles figuran en la lista oficial de bebidas de la IBA, en la categor\u00eda \u201cInolvidable\u201d.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3e2728fbbfd330bbef7ab57ba69cb632 wp-block-paragraph\">Al mismo tiempo, muchos grandes artistas de la \u00e9poca comenzaron a trabajar con Campari, marcando el inicio de la conexi\u00f3n de la marca con el mundo del arte. Por ejemplo, Leonetto Cappiello dise\u00f1\u00f3 el famoso Spiritello envuelto en una c\u00e1scara de naranja.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1930-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1930<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-3a2a12\">\n<picture>\n<img width=\"889\" height=\"1024\" class=\"wp-image-855\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1930-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1930-min.webp 889w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1930-min-260x300.webp 260w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1930-min-768x885.webp 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-f65c9bd1d4d7e699fe825ac493d98bae wp-block-paragraph\">1930<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Publicidad Futurista<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-355f274113dd9077e407d5dd64368543 wp-block-paragraph\">Desde el principio, Campari ha superado los l\u00edmites de la creatividad para ir m\u00e1s all\u00e1 de la norma, y esto es evidente en la inolvidable publicidad que hizo de la marca lo que es hoy. A medida que el arte se volv\u00eda m\u00e1s geom\u00e9trico y din\u00e1mico, Campari adopt\u00f3 la Red Passion de Depero, compuesta por dise\u00f1os mec\u00e1nicos y formas org\u00e1nicas, lo que supuso un importante punto de inflexi\u00f3n para la comunicaci\u00f3n de la marca.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-76d106bdccf04d1b254292027041fdf8 wp-block-paragraph\">Figura 6: Fortunato Depero, 1928<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1948-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1940<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-05c05e\">\n<picture>\n<img width=\"711\" height=\"1024\" class=\"wp-image-856\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1948-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1948-min.webp 711w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1948-min-208x300.webp 208w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d6f77b08d18f5918f9620ed628248a44 wp-block-paragraph\">1940<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El Renacimiento<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4ef4bfe2492f89cd3523519b812ac60f wp-block-paragraph\">Europa inici\u00f3 su dif\u00edcil camino hacia un nuevo comienzo tras un per\u00edodo de gran angustia. A finales de los a\u00f1os cuarenta, tras un par\u00e9ntesis forzado por la guerra, la marca colabor\u00f3 con el artista de vanguardia Carlo Fisanotti en una nueva campa\u00f1a publicitaria. La innegable Red Passion que inspir\u00f3 el proyecto lo convirti\u00f3 en un \u00e9xito rotundo.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c495a854826095e33c61e487fd7917d7 wp-block-paragraph\">Aperitivo Campari de Carlo Fisanotti, 1948<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1950-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1950<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-1f0812\">\n<picture>\n<img width=\"691\" height=\"1024\" class=\"wp-image-857\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1950-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1950-min.webp 691w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1950-min-202x300.webp 202w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-edab11866b2810ba1b735bb7c15de5f7 wp-block-paragraph\">1950<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">El Mundo del Deporte<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-4524ff0d3a368499f1a3a6e5472cd422 wp-block-paragraph\">Artistas como Attilio Rossi, Giovanni Mingozzi y Nino Nanni se inspiraron en el deporte, expresando la Red Passion de Campari en carteles.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-c043f81f2d07667f9ae71fc7df3e38e4 wp-block-paragraph\">The Aperitivo Olympics de Nino Nanni, 1960<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1960-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1960<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-75d163\">\n<picture>\n<img width=\"1072\" height=\"802\" class=\"wp-image-858\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1960-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min.webp 1072w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min-300x224.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min-1024x766.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min-768x575.webp 768w\" sizes=\"(max-width: 1072px) 100vw, 1072px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b173aec8706e1fd38be9ee156d3c59fe wp-block-paragraph\">1960<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Red Passion, Metro de Mil\u00e1n<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6ba49a507c18c4ad980919b7e51e8344 wp-block-paragraph\">En una declaraci\u00f3n m\u00e1s del v\u00ednculo entre Campari y el arte, Bruno Munari dise\u00f1\u00f3 el cartel \u201cDeclinazione grafica del nome Campari\u201d (Declinaci\u00f3n gr\u00e1fica del nombre Campari) para la inauguraci\u00f3n de la primera l\u00ednea de metro de Mil\u00e1n, conocida como \u201cLa l\u00ednea roja\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/7-Marangolo-campari-history.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1970<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-4121d2\">\n<picture>\n<img width=\"1080\" height=\"1522\" class=\"wp-image-9230\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/7-Marangolo-campari-history.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/7-Marangolo-campari-history.webp 1080w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/7-Marangolo-campari-history-213x300.webp 213w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/7-Marangolo-campari-history-727x1024.webp 727w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/7-Marangolo-campari-history-768x1082.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-7ac7e75017c64d235649c6c3e58f282d wp-block-paragraph\">1970<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">La Cultura urbana de Marangolo<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-9f2c8a1d4818a7887d886c95faab776f wp-block-paragraph\">Fue el ilustrador Franz Marangolo quien en los sesenta y setenta dibuj\u00f3 los \u00faltimos carteles de Campari antes de que la fotograf\u00eda se convirtiera en el principal medio de publicidad. Los protagonistas de las obras de Marangolo recreaban a actores y actrices de la \u00e9poca, como Audrey Hepburn y Gregory Peck. Sus ilustraciones describ\u00edan el estilo de vida urbano y moderno, el ajetreo, el bullicio y el ocio.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1980-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-820b53\">\n<picture>\n<img width=\"717\" height=\"1024\" class=\"wp-image-860\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1980-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-1-min.webp 717w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-1-min-210x300.webp 210w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9becf95fb6038ba5c81eb172b345650d wp-block-paragraph\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estilo de Vida Lujoso<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-22f47317836acf239cab57ba9c523c2a wp-block-paragraph\">Los a\u00f1os 80 fueron un per\u00edodo de crecimiento econ\u00f3mico y de estilo de vida lujoso, con Campari a la cabeza en ocasiones de consumo exclusivas y distintivas, adue\u00f1\u00e1ndose, en particular, del \u201caperitivo italo-milan\u00e9s\u201d, un momento para relacionarse y mostrar el propio estatus en la sociedad.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7a5bcf5eabdf7efa2fe8968c865ad040 wp-block-paragraph\">Un cuento de hadas moderno de Federico Fellini, 1984<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1987-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1987<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-42caf5\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-862\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1987-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-ab08e72ae410fb065ca8e5cfc8e09efe wp-block-paragraph\">1987<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari &#8211; \u201cIt\u2019s Fantasy\u201d<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-bb68dc99a092829d6e3e6d7d59f5c0fc wp-block-paragraph\">En 1987, la \u201cMujer de rojo\u201d, Kelly Le Brock, se convirti\u00f3 en la celebrity de Campari, protagonizando el anuncio \u201cCampari \u2013 It\u2019s Fantasy\u201d, dirigido por el renombrado Franco Scepi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e8687735a9525dd0a83665fdb1c4b843 wp-block-paragraph\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campari, Red Passion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-59a8b36c1aa5ab9f4f3737b10568b0a5 wp-block-paragraph\">Campari lanz\u00f3 la campa\u00f1a publicitaria \u201cRed Passion\u201d, basada en los cuatro valores fundamentales de la marca: pasi\u00f3n, perspectiva cosmopolita, singularidad y prestigio.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1990-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-734ebd\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-863\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-1990-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-77ec6e527d4491b44944694339840b23 wp-block-paragraph\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">\u201cEl Ara\u00f1azo\u201d de Tarsem<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-01d6e6d2b30098a5bd428c961b722237 wp-block-paragraph\">Campari colabor\u00f3 con el conocido director hind\u00fa Tarsem en el anuncio \u201cIl Graffio\u201d (El Ara\u00f1azo). Fue un verdadero avance publicitario; el primer anuncio que abord\u00f3 el tema de la identidad sexual en Italia.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2001<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-1e5991\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-9241\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-2001-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-2001-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-2001-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-2001-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-28062a43ed42080e57faa9820c9f3387 wp-block-paragraph\">2001<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El Nacimiento del Calendario Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4a900a128629db4c63d8f7d5843b7f19 wp-block-paragraph\">Se publica la primera edici\u00f3n del calendario Campari, con Realitza Baleva fotografiada por Andrea Varani.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2007-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2007<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-c1d2aa\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-865\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2007-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2007-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2007-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-8ca0af9f9c632ad70444526a43d8449e wp-block-paragraph\">2007<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Hotel Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-19a2cfa3e5949267bc0b107baee287d8 wp-block-paragraph\">El ficticio Hotel Campari es el escenario de \u201cLe Connaisseur\u201d, la primera campa\u00f1a televisiva global de la marca protagonizada por la irresistible Salma Hayek y dirigida por Matthew Rolston. Salma Hayek tambi\u00e9n protagoniz\u00f3 el Calendario Campari 2007 fotografiado por el ic\u00f3nico Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2008-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2008<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-7773f7\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-866\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2008-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2008-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2008-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-aaeb5378a90ddde4d84fa9ddad77b448 wp-block-paragraph\">2008<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Los Cuentos de Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-9dcadab790c55b876dbb8ec9e4256081 wp-block-paragraph\">La exuberante Eva Mendes, fotografiada por Marino Parisotto, ha interpretado doce relatos glamurosos y brillantes con su seductora sensualidad y belleza para el Calendario Campari 2008 \u201cCampari Tales\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2009-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2009<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-aac68a\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-867\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2009-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2009-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2009-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-78769df0399401a16397720f5c92f899 wp-block-paragraph\">2009<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Club Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-c693986223910f4a75a056818004d49c wp-block-paragraph\">Jean Paul Goude, el c\u00e9lebre dise\u00f1ador, fot\u00f3grafo y director franc\u00e9s de anuncios de televisi\u00f3n, tom\u00f3 la trama del Hotel Campari y la traslad\u00f3 al Club Campari, donde la Red Passion lo hace todo posible. Jessica Alba fue la protagonista tanto del anuncio como del Calendario Campari 2009 fotografiado por Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2010-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-b77d97\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-868\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2010-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-1-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-1-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campari Milano<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-74fbf1117e99a084382197177f716948 wp-block-paragraph\">En el Calendario Campari 2010, nos encontramos en el tranv\u00eda de Mil\u00e1n n\u00famero 609 con la seductora protagonista Olga Kurylenko, mientras la ciudad se revela poco a poco con Campari insuflando Red Passion en cada fotograma. Fotograf\u00edas de Simone Nervi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-ff5e80\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-869\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-4b25b16446dacdae382b0467128987cf wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">150\u00ba Aniversario<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-c3d52ee427643a0573dd8c998c0f7b66 wp-block-paragraph\">Campari celebr\u00f3 150 a\u00f1os de Red Passion. Desde 1860, gran cantidad de personas han probado y apreciado Campari, solo o como ingrediente favorito en los c\u00f3cteles. Es un s\u00edmbolo del estilo de vida italiano y de la Red Passion en todo el mundo.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2010-3-art-label-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-7e7c88\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-870\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2010-3-art-label-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La Colecci\u00f3n de Etiquetas Art\u00edsticas<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-484bb21e136ebd71a5e49b3db3e7fa22 wp-block-paragraph\">Las etiquetas art\u00edsticas de Campari fueron creadas por los artistas internacionales Vanessa Beecroft, Romero Britto, Ufo Nespolo, Francesca Valan y Tobias Rehberger como celebraci\u00f3n del 150\u00ba aniversario de Campari. Esto se convirti\u00f3 en una tradici\u00f3n que marc\u00f3 la conexi\u00f3n entre la marca, el producto y el arte, y ahora se repite cada a\u00f1o.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-b74fe8\">\n<picture>\n<img width=\"1024\" height=\"683\" class=\"wp-image-9242\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-2010-4-galleria-campari-min-300x200.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-2010-4-galleria-campari-min-768x512.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-4b25b16446dacdae382b0467128987cf wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Galleria Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-b79eab4c9ea221b0b22ec463e3f5dd2d wp-block-paragraph\">La nueva Galleria Campari hizo su debut. Este espacio especial se convirti\u00f3 en el s\u00edmbolo de la profunda conexi\u00f3n entre Campari y el arte. Una experiencia tangible de Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2011-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2011<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-741c9a\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-874\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2011-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2011-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2011-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d8c48a02f72008244181164973a6323f wp-block-paragraph\">2011<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El Romance Rojo<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-691c3c8530fd68b15b733a3ef0accc7a wp-block-paragraph\">El Calendario 2011, con fotograf\u00edas de Michel Comte, cuenta la intrigante historia de un carism\u00e1tico connoisseur de arte interpretado por Benicio Del Toro, que recibe un misterioso mensaje que le embarca en una fascinante aventura para descubrir una red de traficantes de arte ilegales y rescatar a una hermosa mujer. The Red Affair (El romance rojo) pretend\u00eda captar al p\u00fablico mediante una historia cinematogr\u00e1fica atractiva e intrigante contada a trav\u00e9s de una serie de fotograf\u00edas.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2012-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2012<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-bae793\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-875\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2012-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2012-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2012-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-5e7c1d868c3f02b55be1565cb81acd61 wp-block-paragraph\">2012<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">\u00a1Es el Fin del Mundo, Cari\u00f1o!<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-1ecb3d762f5121e9228f827356683731 wp-block-paragraph\">El Calendario Campari 2012 se inspira en el rumor de la predicci\u00f3n maya de que el mundo se acabar\u00eda en 2012 y responde a este \u201csombr\u00edo\u201d imaginario adoptando una mirada positiva y en\u00e9rgica a estas intrigantes teor\u00edas, present\u00e1ndolas visualmente en una serie de poderosas e inspiradoras fotograf\u00edas de Dimitri Daniloff con la bella Mila Jovovich como protagonista.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2013-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2013<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-337f33\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-876\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2013-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2013-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2013-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-042e318c0e335be0d9a0ec8169e44a1d wp-block-paragraph\">2013<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Desp\u00eddete de la Superstici\u00f3n<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-510cec8e9155ddf284876dc90be3c611 wp-block-paragraph\">Ning\u00fan n\u00famero del mundo tiene un significado m\u00e1s m\u00e1gico y enigm\u00e1tico que el 13. Protagonizado por la ic\u00f3nica Pen\u00e9lope Cruz, el Calendario Campari 2013 lleva al p\u00fablico a un impresionante viaje visual, mostrando 13 v\u00edvidas im\u00e1genes de intrigantes y m\u00edsticas supersticiones, como los gatos negros, los espejos rotos, el caminar bajo escaleras y el caminar sobre grietas. El Calendario aprovecha esta oportunidad para infundir confianza en las personas de todo el mundo, subrayando que la confianza en uno mismo permite superar cualquier superstici\u00f3n.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2014-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2014<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d011cb\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-877\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2014-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2014-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2014-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-ee456198c4646cc5a65ebf9171bb1450 wp-block-paragraph\">2014<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Celebraci\u00f3n Mundial<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-5ba25df4c8400cc9db552c25d6638fad wp-block-paragraph\">Celebrar 2014 con Campari signific\u00f3 disfrutar de 12 meses fotografiados por Koto Bolofo, descubriendo pasiones y estilos a nivel mundial a trav\u00e9s de las fiestas m\u00e1s intrigantes del planeta, abarcando todas las latitudes y culturas junto a la impresionante Uma Thurman. Desde la Fiesta de la Primavera en Pek\u00edn, la mayor celebraci\u00f3n en China, hasta el Hanami en Jap\u00f3n, donde la gente disfruta de los hermosos cerezos en flor de la primavera, el Calendario 2014 ofrece una ventana al mundo e invita a los fans de Campari a embarcarse en un viaje global de descubrimiento.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2015-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2015<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-c50c89\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-878\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2015-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2015-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2015-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d81b79de02fe9d2073c9054c8d9807a3 wp-block-paragraph\">2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mitolog\u00eda Mixolog\u00eda<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-a25c684428e85ed88c8c134cb23b10ae wp-block-paragraph\">Esta imagen on\u00edrica de 2015, protagonizada por Eva Green, muestra las bellas y poco conocidas an\u00e9cdotas, historias y curiosidades que hay detr\u00e1s de cada receta ic\u00f3nica de Campari. Desde el cl\u00e1sico c\u00f3ctel Negroni, creado por el conde Camillo Negroni en 1919, pasando por el Americano en 1933, hasta la creaci\u00f3n del Campari Seltz, la bebida m\u00e1s popular del Bar Camparino in Galleria de Mil\u00e1n, el Calendario explora y celebra las recetas que han resistido la prueba del tiempo y que siguen siendo adoradas en el mundo moderno de hoy.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2015<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-674136e4caab1fd35f4a093431f1da4a wp-block-paragraph\">2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">La Espera<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-435e22b870c6406ad6583f291066b191 wp-block-paragraph\">Para la nueva campa\u00f1a de Campari, Joel Schumacher se inspir\u00f3 en el adagio \u201cesperar un placer, es en s\u00ed mismo un placer\u201d del fil\u00f3sofo alem\u00e1n Lessing. El resultado fue un cortometraje barroco y on\u00edrico en el que la espera de una noche especial se acompa\u00f1a del ritual del aperitivo de Campari.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-a1585096252af9c1b00f5d968dcf705b wp-block-paragraph\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">No hay Negroni sin Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-0ebe6a941404f14a87291b41431ca13a wp-block-paragraph\">La colecci\u00f3n de etiquetas art\u00edsticas conmemora a Campari como el coraz\u00f3n rojo del Negroni con una edici\u00f3n limitada. El dise\u00f1o sencillo pero llamativo de las etiquetas conmemoraba las caracter\u00edsticas de Campari y el c\u00f3ctel cl\u00e1sico con el Red Passion en el centro, creado por casualidad en Florencia en 1919 por el conde Camillo Negroni.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2016-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-fda720\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-879\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2016-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2016-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2016-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-a6acb641d4c26fb44b9d5bd9b8a94de0 wp-block-paragraph\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">El Calendario Agridulce<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-3bc5e86cbac65d45640b93c25e4386e7 wp-block-paragraph\">Inspirado en la iconograf\u00eda instant\u00e1neamente reconocible de cualquier elecci\u00f3n, el Calendario Campari 2016 utiliza el tema cl\u00e1sico como met\u00e1fora de la dualidad de dos bandos opuestos. Con el sabor \u00fanico de Campari como s\u00edmbolo de la dualidad, el Calendario pregunta ingeniosamente a la gente con qu\u00e9 aspecto del cl\u00e1sico aperitivo se identifica m\u00e1s: amargo o dulce. Kate Hudson encarna y personifica las dos almas de Campari, interpretando los papeles de dos candidatas diferentes: una promoviendo la cautivadora amargura y la otra apoyando una dulzura m\u00e1s sutil e intrigante.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e14b8a071708ce02fff8d01d7a7b1bc2 wp-block-paragraph\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creaci\u00f3n de campa\u00f1as<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-22de7dd484b6709445681c52f538cc43 wp-block-paragraph\">El reconocido director y ganador del Oscar, Paolo Sorrentino, narr\u00f3 Red Passion. Para la nueva campa\u00f1a, Sorrentino retoma la met\u00e1fora de la Creaci\u00f3n en una pel\u00edcula que expresa la esencia misma de la marca, ya que \u201cNada puede crearse sin Pasi\u00f3n\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2017-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-4adcc0\">\n<picture>\n<img width=\"1024\" height=\"768\" class=\"wp-image-880\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2017-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2017-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2017-min-300x225.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2017-min-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-a234219d1e25d54091f1a023b660a2b7 wp-block-paragraph\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Killer in Red<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-9560e65c23dcf8dd3436e452a120ec44 wp-block-paragraph\">El oscarizado Paolo Sorrentino ha escrito y dirigido un intrigante noir protagonizado por el Clive Owen. En el papel del camarero Floyd, cuenta la historia del c\u00f3ctel Killer in Red. La pel\u00edcula inaugur\u00f3 los Red Diaries, la evoluci\u00f3n cinematogr\u00e1fica del calendario Campari.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2018-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2018<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a62041\">\n<picture>\n<img width=\"1024\" height=\"576\" class=\"wp-image-881\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2018-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2018-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2018-min-300x169.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2018-min-768x432.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-2a355054d56c2354c3e2b051e5e6be73 wp-block-paragraph\">2018<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La Leyenda de la Mano Roja<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-540bbe80ba5d506b993188a328588bdf wp-block-paragraph\">Los Red Diaries de Campari continuaron: la marca eligi\u00f3 a Stefano Sollima para relatar la idea de que hay una historia detr\u00e1s de cada c\u00f3ctel. Una persecuci\u00f3n interminable, una identidad oculta y un misterioso guante rojo fueron los ingredientes de \u201cLa leyenda de la mano roja\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2019-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-339c7c\">\n<picture>\n<img width=\"1024\" height=\"719\" class=\"wp-image-882\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2019-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min-300x211.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min-768x539.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-ed943d04a53cbfebd8c88bb075781402 wp-block-paragraph\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Entering Red<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-36463de5918ba5ce1526b3bf33dcfc95 wp-block-paragraph\">El cortometraje de los Red, dirigido por Matteo Garrone, sigui\u00f3 a la intrigante Ana de Armas mientras su alma curiosa la impulsa a iniciar un viaje de descubrimiento guiada por su Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-2019-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a59335\">\n<picture>\n<img width=\"1024\" height=\"719\" class=\"wp-image-882\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/06\/campari-history-2019-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\">\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e56a32ea7df16f119b303f7ffd650867 wp-block-paragraph\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">100 A\u00f1os de Negroni<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4f0b867f7b507d89070eb98e60b13a58 wp-block-paragraph\">Campari, el coraz\u00f3n rojo del Negroni, celebra el cl\u00e1sico c\u00f3ctel nacido en Florencia en 1919, y que lleva el nombre de su creador, el conde Camillo Negroni.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2020-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2021<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-161cd3\">\n<picture>\n<img width=\"1024\" height=\"766\" class=\"wp-image-884\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/6\/2026\/02\/campari-history-2020-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2020-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2020-min-300x224.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2020-min-768x575.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-996019582064e28b839a770d62dba161 wp-block-paragraph\">2021<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Fellini Forward<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-e647a834ceda5248ec427336ce377663 wp-block-paragraph\">Campari lanz\u00f3 el proyecto Red Diaries 2021: un proyecto pionero en homenaje a Federico Fellini denominado Fellini Forward. Utilizando t\u00e9cnicas de Inteligencia Artificial, explor\u00f3 el genio creativo de uno de los mayores cineastas de todos los tiempos para crear un cortometraje \u00fanico. Un documental mostr\u00f3 el proyecto completo, cubriendo el proceso de principio a fin y explorando el futuro del cine y la colaboraci\u00f3n creativa entre humanos y m\u00e1quinas.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n<!--\n  HOTFIX TEMPORANEO \u2014 da incollare in un blocco \"HTML personalizzato\" (Custom HTML)\n  di Gutenberg nella pagina \"nossa-historia\" (o dove serve). 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