{"id":11776,"date":"2026-07-28T09:52:56","date_gmt":"2026-07-28T09:52:56","guid":{"rendered":"https:\/\/test.campari.com\/es-ar\/?page_id=11776"},"modified":"2026-09-22T02:09:48","modified_gmt":"2026-09-22T02:09:48","slug":"nuestra-historia","status":"publish","type":"page","link":"https:\/\/test.campari.com\/es-ar\/nuestra-historia\/","title":{"rendered":"NUESTRA HISTORIA"},"content":{"rendered":"<div class=\"wp-block-group alignfull img-scale block-img-zoom-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-07c8e6\" data-name=\"wdfbb\/hero\" data-gtma-init=\"wdfbb\/hero\"><div class=\"wp-block-cover alignfull hero-fluid has-background-dim wdfres-cover-6deddc\">\n<picture>\n<img width=\"1920\" height=\"1081\" class=\"wp-block-cover__image-background wp-image-105\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/02\/page-bg-history-hero-min.jpg\" alt=\"\" decoding=\"async\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min.jpg 1920w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-300x169.jpg 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1024x577.jpg 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-768x432.jpg 768w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1536x865.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n<\/picture><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span>\n<div class=\"wp-block-cover__inner-container\">\n<div class=\"wp-block-group w-100 is-layout-constrained wdfres-core-group-dff8b1\"><div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-3895d3c0 wp-block-group-is-layout-flex wdfres-core-group-927648\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-900-color has-text-color has-link-color has-heading-font-family has-h-1-font-size\" style=\"font-style:normal;font-weight:400;letter-spacing:0.1em;line-height:1.25\">Nuestra <br><mark class=\"has-inline-color has-secondary-300-color\">historia<\/mark><\/h1>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:10px;margin-bottom:10px\"\/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div class=\"wp-block-group alignfull has-white-color has-primary-600-background-color has-text-color has-background has-link-color wp-elements-9ba4924a485789eae79be581ddbaf256 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--25);padding-bottom:var(--wp--preset--spacing--25)\"><nav class=\"wp-block-wdf-breadcrumbs wp-elements-beff3ff46a67e05d9c3268fbd9b38e62 alignwide has-text-color has-white-color has-spacing wdfres-wdf-breadcrumbs-757129 has-font-size has-padding has-margin\"  aria-label=\"Breadcrumbs\" data-name=\"wdf\/breadcrumbs\" data-gtma-init=\"wdf\/breadcrumbs\">\n    <ol class=\"breadcrumbs-list\">\n                    <li class=\"breadcrumb-item\">\n                                    <a href=\"https:\/\/test.campari.com\/es-ar\/\" class=\"breadcrumb-link\" data-gtma-click=\"breadcrumb-link\" data-gtma-value=\"Home\" data-position=\"1\" >\n                        Home                    <\/a>\n                            <\/li>\n            <\/ol>\n<\/nav>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-primary-600-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-3432b7\" data-name=\"wdfbb\/timeline\" data-gtma-init=\"wdfbb\/timeline\">\n<div class=\"wp-block-wdf-timeline alignwide timeline-wrapper  show-dot-titles vertical-bar-full\" data-invert-order=\"false\" data-vertical-bar-full=\"true\"><div class=\"timeline__progress-container\"><div class=\"timeline__progress-bar\"><div class=\"timeline__progress\"><\/div><\/div><div class=\"timeline__dots\"><\/div><\/div><div class=\"timeline__content\"><div class=\"timeline__vertical-bar\"><div class=\"timeline__vertical-progress\"><\/div><\/div><div class=\"timeline__items\">\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1860-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1860<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-0568f3\">\n<picture>\n<img width=\"1024\" height=\"618\" class=\"wp-image-11597\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1860-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1860-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1860-min-300x181.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1860-min-768x464.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1a68444a7371071611d3f368986b8ccc wp-block-paragraph\">1860<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The origins of passion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-1abc3f4491f8a336b035928018da5350 wp-block-paragraph\">Impulsado por su Red Passion, en 1860 Gaspare Campari invent\u00f3 un l\u00edquido tan distintivo y revolucionario que no ha sido alterado desde entonces.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4de4deccfd11bc304889f51acf841e1c wp-block-paragraph\">La creatividad y la pasi\u00f3n de Gaspare Campari y su hijo Davide fueron tan fuertes que su genio sigue vivo a trav\u00e9s de la marca y aquellos a quienes inspira.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1867<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-2dcd34\">\n<picture>\n<img width=\"1024\" height=\"748\" class=\"wp-image-11598\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1867-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1867-min-300x219.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1867-min-768x561.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-b85a44a836e0414e963069c76c4ff5eb wp-block-paragraph\">1867<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">LOCALES IC\u00d3NICOS<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-b2081e1b230731e8237fb6976a16e433 wp-block-paragraph\">A medida que la pasi\u00f3n de Gaspare crec\u00eda junto con la marca, identific\u00f3 una oportunidad para dirigir su negocio desde la reci\u00e9n construida Galleria Vittorio Emanuele Il, epicentro cultural de Mil\u00e1n.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-742f90e2112df21e224a0fdbdc8c8a58 wp-block-paragraph\">Se mud\u00f3 al nuevo y majestuoso edificio que miraba hacia la ic\u00f3nica Piazza Duomo y lo llam\u00f3 Caff\u00e8 Campari.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-c50f1339706b3cff0f4803ce1c2f9dcf wp-block-paragraph\">Aqu\u00ed naci\u00f3 Davide Campari, heredero de la empresa Campari, el 17 de noviembre de 1867.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1904-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1904<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-18be30\">\n<picture>\n<img width=\"1024\" height=\"741\" class=\"wp-image-11599\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1904-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1904-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1904-min-300x217.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1904-min-768x556.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8cc596a868926ebd94e5c0304b512a02 wp-block-paragraph\">1904<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LA EXPANSI\u00d3N<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e37e6990a2c85ffceadb53b8a66567b3 wp-block-paragraph\">El aperitivo Campari pronto super\u00f3 a Caff\u00e8 Campari y, dado su r\u00e1pido crecimiento internacional, dio lugar a la apertura del primer laboratorio Campari en Mil\u00e1n.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-b5cce58fc5dd5e139efecd99ad275166 wp-block-paragraph\">El \u00e9xito continu\u00f3 y, para satisfacer la nueva demanda, en 1904 Campari se traslad\u00f3 a una planta ubicada en Sesto San Giovanni, donde ahora se encuentra la sede de Campari Group.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3575868c0652b524cf992542e9a6e329 wp-block-paragraph\">La pasi\u00f3n de Davide lo inspir\u00f3 a traer Campari al mundo.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3159af7c8c4c213141116137162c642e wp-block-paragraph\">Fotograf\u00eda de la hist\u00f3rica f\u00e1brica de Campari.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1915-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1915<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-772545\">\n<picture>\n<img width=\"1024\" height=\"831\" class=\"wp-image-11600\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1915-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1915-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1915-min-300x243.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1915-min-768x623.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-d2cd5e28f2e572e67f61535a4e82ffdc wp-block-paragraph\">1915<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">EL CAMPARINO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-50f525f09688a6c422aed6851448bce4 wp-block-paragraph\">En homenaje al Caff\u00e8 Campari de su difunto padre, Davide cre\u00f3 el bar Camparino in Galleria.<br>Revolucion\u00f3 la forma en que se disfrutaba el bitter e introdujo el estilo de vida de Red Passion a los milaneses, creando el aperitivo que adoran hasta el d\u00eda de hoy y manteniendo su influencia en la cultura.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-cfeeb77eb0bf912fe4b88edc6b371f9e wp-block-paragraph\">Camparino in Galleria fotografiado en 1925.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1920-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1920<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-adb83c\">\n<picture>\n<img width=\"700\" height=\"1024\" class=\"wp-image-11601\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1920-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1920-min.webp 700w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1920-min-205x300.webp 205w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-ad4f82660bb79558d58145ef3b5858a5 wp-block-paragraph\">1920<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">EL CORAZ\u00d3N ROJO Y EL ARTE<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-ecffb455030f41129389a98ca7d44855 wp-block-paragraph\">El comienzo de una era: se crean el Americano y el Negroni. Ambos c\u00f3cteles figuran en la lista oficial de bebidas de la IBA, en la categor\u00eda \u201cThe Inolvidable\u201d.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-55b31d04bddc19724d97458b79e8c571 wp-block-paragraph\">Al mismo tiempo, muchos grandes artistas de la \u00e9poca comenzaron a trabajar con Campari, marcando el inicio de la conexi\u00f3n de la marca con el mundo del arte. Por ejemplo, Leonetto Cappiello dise\u00f1\u00f3 el famoso Sprite Spiritello envuelto en una c\u00e1scara de naranja.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1930-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1930<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-c89e8a\">\n<picture>\n<img width=\"889\" height=\"1024\" class=\"wp-image-11602\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1930-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1930-min.webp 889w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1930-min-260x300.webp 260w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1930-min-768x885.webp 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-f65c9bd1d4d7e699fe825ac493d98bae wp-block-paragraph\">1930<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">PUBLICIDAD FUTURISTA<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-b527d6f8a8547c6feea051b2ed96a5da wp-block-paragraph\">Desde el principio, Campari ha empujado los l\u00edmites de la creatividad para ir m\u00e1s all\u00e1 de la norma, y esto es evidente en la publicidad inolvidable que hizo de la marca lo que es hoy. A medida que el arte se volvi\u00f3 m\u00e1s geom\u00e9trico y din\u00e1mico, Campari adopt\u00f3 la Red Passion de Depero, compuesta por dise\u00f1os mec\u00e1nicos y formas org\u00e1nicas, lo que llev\u00f3 a un importante punto de inflexi\u00f3n para la comunicaci\u00f3n de la marca.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-84d10256de94db2714df4810044d5c6a wp-block-paragraph\">Fortunato Depero, 1928.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1948-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1940<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-1b1ae6\">\n<picture>\n<img width=\"711\" height=\"1024\" class=\"wp-image-11603\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1948-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1948-min.webp 711w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1948-min-208x300.webp 208w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d6f77b08d18f5918f9620ed628248a44 wp-block-paragraph\">1940<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">EL RENACIMIENTO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-06047e2a348b5209e0a23bd8bdf1c474 wp-block-paragraph\">Europa comenz\u00f3 su dif\u00edcil viaje hacia un nuevo comienzo despu\u00e9s de un per\u00edodo de gran angustia. A finales de los a\u00f1os cuarenta, tras un par\u00e9ntesis obligado debido a la guerra, la marca colabor\u00f3 con el artista de vanguardia Carlo Fisanotti en una nueva campa\u00f1a publicitaria. La innegable Red Passion que inspir\u00f3 el proyecto lo convirti\u00f3 en un \u00e9xito rotundo.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5bbd27cb7d700dca30f89292bf125d7d wp-block-paragraph\">Aperitivo Campari de Carlo Fisanotti, 1948.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1950-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1950<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-8dc982\">\n<picture>\n<img width=\"691\" height=\"1024\" class=\"wp-image-11604\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1950-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1950-min.webp 691w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1950-min-202x300.webp 202w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-edab11866b2810ba1b735bb7c15de5f7 wp-block-paragraph\">1950<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">EL MUNDO DEL DEPORTE<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-179cb21a1ee4b2d0eb1cd7a2c87bdd6b wp-block-paragraph\">Artistas como Attilio Rossi, Giovanni Mingozzi y Nino Nanni se inspiraron en la palabra del deporte expresando en sus carteles la Red Passion de Campari.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-00f3f928f49eea704659a9a4b0a77be6 wp-block-paragraph\">Las Olimpiadas del Aperitivo de Nino Nanni, 1960.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1960-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1960<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-3904f0\">\n<picture>\n<img width=\"1072\" height=\"802\" class=\"wp-image-11605\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1960-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min.webp 1072w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min-300x224.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min-1024x766.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min-768x575.webp 768w\" sizes=\"(max-width: 1072px) 100vw, 1072px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b173aec8706e1fd38be9ee156d3c59fe wp-block-paragraph\">1960<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">RED PASSION, BAJO TIERRA<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-d1a28fe1553684c5b92565273de0f761 wp-block-paragraph\">En una nueva declaraci\u00f3n del v\u00ednculo entre Campari y el arte, Bruno Munari dise\u00f1\u00f3 el cartel \u201cDeclinazione grafica del nome Campari\u201d (Declinaci\u00f3n gr\u00e1fica del nombre Campari) para la inauguraci\u00f3n de la primera l\u00ednea de metro de Mil\u00e1n, la llamada \u201cL\u00ednea Roja\u201d. La creatividad y la pasi\u00f3n de Gaspare Campari y su hijo Davide fueron tan fuertes que su genio sigue vivo a trav\u00e9s de la marca, el l\u00edquido y aquellos a quienes inspira.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1970-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1970<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-daa472\">\n<picture>\n<img width=\"774\" height=\"1024\" class=\"wp-image-11606\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1970-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1970-min.webp 774w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1970-min-227x300.webp 227w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1970-min-768x1016.webp 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-7ac7e75017c64d235649c6c3e58f282d wp-block-paragraph\">1970<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">LA CULTURA URBANA DE MARANGOLO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-4a7a0e17b248a4912310166551a6db1d wp-block-paragraph\">Fue el ilustrador Franz Marangolo quien, en los a\u00f1os 60 y 70, dibuj\u00f3 los \u00faltimos carteles de Campari antes de que la fotograf\u00eda se convirtiera en el m\u00e9todo clave de publicidad. Los protagonistas de las obras de Marangolo recordaban a los actores y actrices de la \u00e9poca, como Audrey Hepburn y Gregory Peck. Sus ilustraciones describ\u00edan el estilo de vida urbano moderno, el ajetreo y el bullicio, y el tiempo libre.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1980-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d0f787\">\n<picture>\n<img width=\"717\" height=\"1024\" class=\"wp-image-11607\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1980-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-1-min.webp 717w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-1-min-210x300.webp 210w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9becf95fb6038ba5c81eb172b345650d wp-block-paragraph\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CAMPARI Y ESTRELLAS<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f024942bf0e206a17303aa08302b80af wp-block-paragraph\">Comenz\u00f3 la colaboraci\u00f3n de Campari con estrellas del cine y directores c\u00e9lebres. Esto culmin\u00f3 en 1984 cuando el ic\u00f3nico Federico Fellini dirigi\u00f3 su primer anuncio de cortometraje para el mercado italiano.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-fa7a59aaa09511b057fcb0a75eb73fdc wp-block-paragraph\">A Modern Fairytale por Federico Fellini, 1984.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1980-2-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-b06dcb\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11608\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1980-2-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-fb95ecb7491796bbeafbcf3c98da65b7 wp-block-paragraph\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">ESTILO DE VIDA DE LUJO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-5682c21057cd3c3768ceeaf35d5f5341 wp-block-paragraph\">Los a\u00f1os 80 fueron un per\u00edodo de crecimiento econ\u00f3mico y estilo de vida lujoso, con Campari a la cabeza con ocasiones de consumo exclusivas y distintivas, fue su momento para establecer contactos y mostrar el estatus de uno en la sociedad.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1987-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1987<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-01ad2e\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11609\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1987-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-635c4201e54f3348a24ad05174fed3f0 wp-block-paragraph\">1987<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CAMPARI &#8211; \u201cIT\u2019S FANTASY\u201d<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-64cfbb4a6179d8bff6aaa82795f09bba wp-block-paragraph\">En 1987 la \u201cmujer de rojo\u201d, Kelly Le Brock, se convirti\u00f3 en la celebridad testimonial de Campari, protagonizando el comercial \u201cCampari \u2013 It\u2019s Fantasy\u201d dirigido por el reconocido Franco Scepi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-77ec6e527d4491b44944694339840b23 wp-block-paragraph\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">CAMPARI, RED PASSION<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-862c3b49951014de658453cce08e8cd1 wp-block-paragraph\">Campari lanz\u00f3 la campa\u00f1a publicitaria \u201cRed Passion\u201d, basada en los cuatro valores fundamentales de la marca: pasi\u00f3n, enfoque cosmopolita, singularidad y prestigio.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1990-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d49d41\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11610\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-1990-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e8687735a9525dd0a83665fdb1c4b843 wp-block-paragraph\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">EL RASGU\u00d1O POR TARSEM<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5dba4cf9b58faa5972e4f356657c5b75 wp-block-paragraph\">Campari colabor\u00f3 con el conocido director indio Tarsem en el anuncio \u201cIl Graffio\u201d (El Rasgu\u00f1o). Fue un verdadero avance publicitario; el primer anuncio que aborda el tema de la identidad sexual en Italia.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2001<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d61545\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11754\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2001-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2001-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2001-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2001-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-2fe544fa8add0827b1bcc83efe9f21fe wp-block-paragraph\">2001<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">EL NACIMIENTO DEL CALENDARIO CAMPARI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-8fd2ba5c77e504995dee56d1c5984cd1 wp-block-paragraph\">Se lanz\u00f3 la primera edici\u00f3n del calendario Campari, con Realitza Baleva fotografiada por Andrea Varani.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2007-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2007<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-5b084a\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11611\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2007-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2007-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2007-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9620df151983a9dc1ab59166c52ef52e wp-block-paragraph\">2007<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">HOTEL CAMPARI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f2f02ac0cc9c16c9237dbff0b3cb7fcb wp-block-paragraph\">El ficticio Hotel Campari es el escenario de \u201cLe Connaisseur\u201d, la primera campa\u00f1a televisiva global de la marca protagonizada por Salma Hayek y dirigida por Matthew Rolston. Salma Hayek tambi\u00e9n protagoniz\u00f3 el Calendario Campari 2007 fotografiado por el ic\u00f3nico Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2008-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2008<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-0afca6\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11612\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2008-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2008-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2008-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-ce36994ce3ce2755e92ae3430f1dc452 wp-block-paragraph\">2008<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">LOS CUENTOS DE CAMPARI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-822e999ab349fbcd8d06c2b74b8aaa4d wp-block-paragraph\">Eva Mendes, fotografiada por Marino Parisotto, interpret\u00f3 doce cuentos brillantes con sensualidad y belleza para el Calendario Campari 2008 \u201cCampari Tales\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2009-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2009<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-cd0445\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11613\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2009-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2009-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2009-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8f3532fb2327233e31d4780f1bebe82b wp-block-paragraph\">2009<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CLUB CAMPARI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-a06d413aa93c9d7fb2a96673aab77800 wp-block-paragraph\">Jean Paul Goude, el c\u00e9lebre dise\u00f1ador, fot\u00f3grafo y director de comerciales de televisi\u00f3n franc\u00e9s, tom\u00f3 la parcela del Hotel Campari y la traslad\u00f3 al Club Campari, donde Red Passion hace que todo sea posible. Jessica Alba fue la protagonista tanto del anuncio como de la edici\u00f3n del Calendario Campari 2009 fotografiada por Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2010-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-572332\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11614\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2010-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-1-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-1-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-4b25b16446dacdae382b0467128987cf wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">CAMPARI MILANO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-5272120acadf8fce5ff7fc69ca0bc8ae wp-block-paragraph\">En el Calendario Campari 2010 nos encontramos en el tranv\u00eda de Mil\u00e1n n\u00famero 609 con Olga Kurylenko como protagonista, mientras la ciudad se revela poco a poco con Campari. Fotograf\u00eda de Simone Nervi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-adf7ef\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11615\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">150 ANIVERSARIO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c104aac8ad652d90f4f1f24c0f921ece wp-block-paragraph\">Campari celebr\u00f3 los 150 a\u00f1os de Red Passion. Desde 1860, el Campari ha sido probado y apreciado por muchas personas, solo o como ingrediente favorito en c\u00f3cteles. Es un s\u00edmbolo del estilo de vida italiano y Red Passion en todo el mundo.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2010-3-art-label-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-aad621\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11616\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2010-3-art-label-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-4b25b16446dacdae382b0467128987cf wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">COLECCI\u00d3N DE ETIQUETAS CAMPARI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-756eb0a7da2c3b7bc68e7f78783672d2 wp-block-paragraph\">Las Etiquetas de Arte Campari fueron creadas por los artistas internacionales Vanessa Beecroft, Romero Britto, Ufo Nespolo, Francesca Valan y Tobias Rehberger como celebraci\u00f3n del 150 aniversario de Campari. Esto se convirti\u00f3 en una tradici\u00f3n que marc\u00f3 la conexi\u00f3n entre marca, producto y arte, que ahora se replica cada a\u00f1o.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-cf8d7e\">\n<picture>\n<img width=\"1024\" height=\"683\" class=\"wp-image-11755\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2010-4-galleria-campari-min-300x200.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2010-4-galleria-campari-min-768x512.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GALLERIA CAMPARI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-a1da9830a0b89f9e3ef27237c7e88f62 wp-block-paragraph\">La nueva Galleria Campari hizo su debut. Este espacio especial se convirti\u00f3 en el s\u00edmbolo de la profunda conexi\u00f3n entre Campari y el arte. Una experiencia tangible de Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2011-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2011<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-69b7a3\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11617\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2011-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2011-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2011-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-fad157b798b5ffc3230535d161f5c524 wp-block-paragraph\">2011<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">THE RED AFFAIR<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-85fc4b8a6f92c1973149a19fddf4ec28 wp-block-paragraph\">El Calendario 2011 fotografiado por Michel Comte cuenta la intrigante historia de un carism\u00e1tico conocedor de arte interpretado por Benicio Del Toro, que recibe un misterioso mensaje que lo embarca en una fascinante aventura para descubrir una red de comerciantes de arte ilegales y rescatar a una hermosa mujer. The Red Affair busc\u00f3 capturar a la audiencia a trav\u00e9s de una historia cinematogr\u00e1fica atractiva e intrigante contada a trav\u00e9s de una serie de fotograf\u00edas.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2012-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2012<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a3f1a0\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11618\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2012-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2012-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2012-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-cf520d8a14c5ad1356d2dc8d2ca7735c wp-block-paragraph\">2012<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IT\u2019S THE END OF THE WORLD, BABY!<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-af2923d8a0a581c1b12c269a0de7aaf6 wp-block-paragraph\">El Calendario de Campari 2012 se inspira en el rumor en torno a la predicci\u00f3n maya de que el mundo se acabar\u00eda en 2012 y responde a este imaginario \u201csombr\u00edo\u201d dando una mirada positiva y en\u00e9rgica a estas intrigantes teor\u00edas, present\u00e1ndolas visualmente en una serie de fotograf\u00edas poderosas e inspiradoras. Rodada por Dimitri Daniloff con Mila Jovovich como protagonista.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2013-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2013<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-c2294b\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11619\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2013-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2013-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2013-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-a0d90e28a9044251d7536997613ce525 wp-block-paragraph\">2013<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">KISS SUPERSTITION GOODBYE<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-12e101dcebca97b696ba0523d39f5fda wp-block-paragraph\">Ning\u00fan n\u00famero en el mundo tiene un significado m\u00e1s m\u00e1gico y enigm\u00e1tico que el 13. Protagonizado por la ic\u00f3nica Pen\u00e9lope Cruz, el Calendario Campari 2013 lleva a la audiencia a un impresionante viaje visual, mostrando 13 v\u00edvidas tomas de supersticiones intrigantes y m\u00edsticas, como gatos negros, espejos rotos, caminar debajo de escaleras y caminar sobre grietas. El Calendario aprovecha esta oportunidad para infundir confianza en las personas de todo el mundo, subrayando que la confianza en uno mismo permite superar cualquier superstici\u00f3n.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2014-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2014<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-430ff7\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11620\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2014-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2014-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2014-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1eb8fa788239021d4687d06913e4cafd wp-block-paragraph\">2014<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CELEBRACI\u00d3N MUNDIAL<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-b6c652d4552aeaf6f7bf1b437a327645 wp-block-paragraph\">Celebrar el 2014 con Campari signific\u00f3 disfrutar de 12 meses fotografiados por Koto Bolofo, descubriendo pasiones y estilos de todo el mundo a trav\u00e9s de las festividades m\u00e1s intrigantes del planeta, que abarcan todas las latitudes y culturas junto a la impresionante Uma Thurman. Desde la Fiesta de la Primavera en Pek\u00edn, la celebraci\u00f3n m\u00e1s grande de China, hasta el Hanami en Jap\u00f3n, donde la gente disfruta de los hermosos cerezos en flor de la primavera, el Calendario 2014 ofrece una ventana al mundo e invita a los fans de Campari a embarcarse en un viaje global de descubrimiento.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2015-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2015<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-9a868b\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11621\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2015-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2015-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2015-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-674136e4caab1fd35f4a093431f1da4a wp-block-paragraph\">2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">MITOLOG\u00cdA DE LA MIXOLOG\u00cdA<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-06690347637b06d119671debf973be60 wp-block-paragraph\">Estas im\u00e1genes on\u00edricas de 2015 protagonizadas por Eva Green representan las hermosas y poco conocidas an\u00e9cdotas, cuentos y curiosidades que hay detr\u00e1s de cada receta ic\u00f3nica de Campari. el calendario explora y celebra las recetas que han resistido la prueba del tiempo y que todav\u00eda son adoradas en el mundo moderno de hoy.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2015<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d81b79de02fe9d2073c9054c8d9807a3 wp-block-paragraph\">2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LA ESPERA<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-17b99b5e43b1b529d8683fba0176d4f4 wp-block-paragraph\">Para la nueva campa\u00f1a de Campari, Joel Schumacher se inspir\u00f3 en el adagio \u201cesperar un placer, es en s\u00ed mismo un placer\u201d del fil\u00f3sofo alem\u00e1n Lessing. El resultado fue un cortometraje barroco y on\u00edrico en el que la espera de una velada especial se acompa\u00f1a del ritual del aperitivo de Campari\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2016-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a405b2\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11622\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2016-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2016-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2016-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-a6acb641d4c26fb44b9d5bd9b8a94de0 wp-block-paragraph\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">CALENDARIO AGRIDULCE<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-c1ce117b50be240724bf1559401e9139 wp-block-paragraph\">Inspirado en la iconograf\u00eda reconocible al instante de cualquier elecci\u00f3n, el Calendario Campari 2016 utiliza el tema cl\u00e1sico como met\u00e1fora de la dualidad de dos bandos opuestos. Con el sabor \u00fanico de Campari sirviendo como el ep\u00edtome de la dualidad, el Calendario pregunta inteligentemente a las personas con qu\u00e9 aspecto del aperitivo cl\u00e1sico se identifican m\u00e1s: amargo o dulce. Kate Hudson encarna y personifica las dos almas de Campari, interpretando los papeles de dos candidatas diferentes: una que promueve la amargura cautivadora y la otra que apoya una dulzura m\u00e1s sutil e intrigante.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e14b8a071708ce02fff8d01d7a7b1bc2 wp-block-paragraph\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LA CREACI\u00d3N<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-924468a6f4f2a397e5fadaa620df2016 wp-block-paragraph\">El reconocido director y ganador del Oscar Paolo Sorrentino narr\u00f3 Red Passion. Para la nueva campa\u00f1a, Sorrentino retoma la met\u00e1fora de la Creaci\u00f3n en una pel\u00edcula que expresa la esencia misma de la marca, ya que \u201cnada se puede crear sin pasi\u00f3n\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2017-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-56975e\">\n<picture>\n<img width=\"1024\" height=\"768\" class=\"wp-image-11623\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2017-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2017-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2017-min-300x225.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2017-min-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-a234219d1e25d54091f1a023b660a2b7 wp-block-paragraph\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">KILLER IN RED<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-895b93ce1bb60912853308ce1ccf9b4e wp-block-paragraph\">El ganador del Oscar Paolo Sorrentino escribi\u00f3 y dirigi\u00f3 un intrigante noir protagonizado por el protagonista Clive Owen. En el papel del camarero Floyd, cont\u00f3 la historia del c\u00f3ctel Killer in Red. La pel\u00edcula inaugur\u00f3 Red Diaries, la evoluci\u00f3n cinematogr\u00e1fica del calendario Campari.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2018-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2018<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d4894f\">\n<picture>\n<img width=\"1024\" height=\"576\" class=\"wp-image-11624\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2018-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2018-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2018-min-300x169.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2018-min-768x432.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-2a355054d56c2354c3e2b051e5e6be73 wp-block-paragraph\">2018<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">THE LEGEND OF RED HAND<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-b41e7ad7056ec608b882c4973860f31a wp-block-paragraph\">Campari\u2019s Red Diaries continu\u00f3: la marca eligi\u00f3 a Stefano Sollima para contar la idea de que hay una historia detr\u00e1s de cada c\u00f3ctel. Una persecuci\u00f3n sin fin, una identidad oculta y un misterioso guante rojo fueron los ingredientes de \u201cLa leyenda de la Mano Roja\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/02\/campari-history-2019-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-80f55a\">\n<picture>\n<img width=\"1024\" height=\"719\" class=\"wp-image-882\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/02\/campari-history-2019-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min-300x211.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min-768x539.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-ed943d04a53cbfebd8c88bb075781402 wp-block-paragraph\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">ENTERING RED<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-95a3d552a07b97884438b7e46d3c4933 wp-block-paragraph\">El cortometraje Campari Red Diaries de 2019, dirigido por Matteo Garrone, sigui\u00f3 a la intrigante Ana de Armas mientras su alma curiosa la impulsa a comenzar un viaje de descubrimiento, liderado por su Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2019-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-189f12\">\n<picture>\n<img width=\"1024\" height=\"719\" class=\"wp-image-882\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2019-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\">\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e56a32ea7df16f119b303f7ffd650867 wp-block-paragraph\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">100 A\u00d1OS DE NEGRONI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-9dcf37667a81d1a6eb91dffee2af9e47 wp-block-paragraph\">Campari, el coraz\u00f3n rojo del Negroni, celebraba el c\u00f3ctel cl\u00e1sico nacido en Florencia en 1919, y que lleva el nombre de su creador, el conde Camillo Negroni.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2020-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2021<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d7e444\">\n<picture>\n<img width=\"1024\" height=\"766\" class=\"wp-image-11626\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/22\/2026\/06\/campari-history-2020-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2020-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2020-min-300x224.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2020-min-768x575.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-996019582064e28b839a770d62dba161 wp-block-paragraph\">2021<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">FELLINI FORWARD<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-2ec4395fae0eb4ca1fb7cc50745e27c0 wp-block-paragraph\">Campari lanz\u00f3 Red Diaries 2021: un proyecto pionero en homenaje al fallecido Federico Fellini, llamado Fellini Forward. Utilizando t\u00e9cnicas de Inteligencia Artificial, explor\u00f3 el genio creativo de uno de los m\u00e1s grandes cineastas de todos los tiempos para crear un cortometraje \u00fanico. Un documental mostr\u00f3 el proyecto completo, cubriendo el proceso de principio a fin y explorando el futuro del cine y la colaboraci\u00f3n creativa entre humanos y m\u00e1quinas.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n<!--\n  HOTFIX TEMPORANEO \u2014 da incollare in un blocco \"HTML personalizzato\" (Custom HTML)\n  di Gutenberg nella pagina \"nossa-historia\" (o dove serve). 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