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BUY NOW

Great Britain

BUY NOW

NEGRONI WEEK 2026

Join us 21st – 27th of September 2026 to celebrate the world’s most loved and iconic cocktail: the Negroni.

Get ready to embrace and discover Negroni – the ultimate classic cocktail and its endless possibilities to make it your own.

DISCOVER MORE

THERE'S NO NEGRONI WITHOUT CAMPARI

Dating back to Florence in 1919, the Negroni cocktail is said to have been created by Fosco Scarselli in his bar, Café Casoni, after the renowned Count Camilo Negroni asked him to strengthen his favourite cocktail – the Americano – by replacing soda water with a splash of gin. Scarselli added an orange slice as garnish, rather than the usual lemon twist, and from this moment on, the Negroni was born.

Negroni ingredients

Recipe

Serving

Negroni ingredients

PART ML

1 PART 25 ML	CAMPARI

1 PART 25 ML	GIN

1 PART 25 ML	SWEET VERMOUTH

Recipe

1	POUR THE CAMPARI, GIN AND SWEET VERMOUTH DIRECTLY INTO THE GLASS FILLED WITH ICE

1	POUR THE CAMPARI, GIN AND SWEET VERMOUTH DIRECTLY INTO THE GLASS FILLED WITH ICE

2	GARNISH WITH A SLICE OF FRESH ORANGE.

2	GARNISH WITH A SLICE OF FRESH ORANGE.

Serving

SERVE IN A ROCK TUMBLER GLASS

EVERY NEGRONI STARTS WITH CAMPARI

Just as there is no Negroni without Campari, there is no celebration without you and our
partner bars. Discover where to savor a perfect Negroni and explore its variations, from
classic ones to the most unexpected. Get ready to write your Negroni story!

FIND A BAR NEAR YOU

MILLIE TANG

Signature cocktail: From Cannes with love Negroni

MONA GALLOSI

Signature cocktail: D’ici à Là-bas Negroni

TIFFANIE BARRIERE

Signature cocktail: Southern Orchan Negroni

JOE SCHOFIELD

Signature cocktail: White flower Negroni

SOHO HOUSE SHORTS 2024

A ONE-OF-A-KIND FILM COMPETITION

Just as there is no Negroni without Campari, there is no cinema without great stories—like the one crafted by Justin Smith Uzomba, winner of this year’s competition in partnership with Soho House, which champions emerging talents from around the world. In his short film, “Keeping Up a Parent, Sis” he explores life’s transformative moments and echoes Campari’s unique role in a Negroni.

DISCOVER THE FULL STORY

JOIN THE CELEBRATION OF NEGRONI

Dive into the creativity and passion that makes each Negroni unforgettable and join the global celebration!

NEGRONI WEEK 2026

THERE'S NO NEGRONI WITHOUT CAMPARI

Negroni ingredients

Recipe

Serving

Negroni ingredients

Recipe

Serving

EVERY NEGRONI STARTS WITH CAMPARI

MEET THE CAMPARI RED HANDS

MILLIE TANG

MONA GALLOSI

TIFFANIE BARRIERE

JOE SCHOFIELD

SOHO HOUSE SHORTS 2024

A ONE-OF-A-KIND FILM COMPETITION

JOIN THE CELEBRATION OF NEGRONI

THE RED HEART OF EVERY NEGRONI, IN YOUR INBOX

Thank you for joining us!