{"id":73,"date":"2026-08-06T00:56:39","date_gmt":"2026-08-06T00:56:39","guid":{"rendered":"https:\/\/test.campari.com\/de-de\/?page_id=73"},"modified":"2026-08-06T00:56:39","modified_gmt":"2026-08-06T00:56:39","slug":"unsere-geschichte","status":"publish","type":"page","link":"https:\/\/test.campari.com\/de-de\/unsere-geschichte\/","title":{"rendered":"Unsere Geschichte"},"content":{"rendered":"<div class=\"wp-block-group alignfull img-scale block-img-zoom-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-07c8e6\" data-name=\"wdfbb\/hero\" data-gtma-init=\"wdfbb\/hero\">\n<div class=\"wp-block-cover alignfull hero-fluid\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1081\" class=\"wp-block-cover__image-background size-full wp-image-105\" alt=\"\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/page-bg-history-hero-min.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min.jpg 1920w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-300x169.jpg 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1024x577.jpg 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-768x432.jpg 768w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1536x865.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-900-background-color has-background-dim-30 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group w-100 has-global-padding is-layout-constrained wp-container-core-group-is-layout-acb777f2 wp-block-group-is-layout-constrained\"><div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-3895d3c0 wp-block-group-is-layout-flex wdfres-core-group-927648\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-900-color has-text-color has-link-color has-heading-font-family has-h-1-font-size\" style=\"font-style:normal;font-weight:400;letter-spacing:0.1em;line-height:1.25\">Unsere <br><mark class=\"has-inline-color has-secondary-300-color\"> Geschichte <\/mark><\/h1>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:10px;margin-bottom:10px\"\/>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-white-color has-primary-600-background-color has-text-color has-background has-link-color wp-elements-9ba4924a485789eae79be581ddbaf256 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--25);padding-bottom:var(--wp--preset--spacing--25)\"><nav class=\"wp-block-wdf-breadcrumbs wp-elements-beff3ff46a67e05d9c3268fbd9b38e62 alignwide has-text-color has-white-color has-spacing wdfres-wdf-breadcrumbs-757129 has-font-size has-padding has-margin\"  aria-label=\"Breadcrumbs\" data-name=\"wdf\/breadcrumbs\" data-gtma-init=\"wdf\/breadcrumbs\">\n    <ol class=\"breadcrumbs-list\">\n                    <li class=\"breadcrumb-item\">\n                                    <a href=\"https:\/\/test.campari.com\/de-de\/\" class=\"breadcrumb-link\" data-gtma-click=\"breadcrumb-link\" data-gtma-value=\"Home\" data-position=\"1\" >\n                        Home                    <\/a>\n                            <\/li>\n            <\/ol>\n<\/nav>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-primary-600-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-430ffd\" data-name=\"wdfbb\/timeline\" data-gtma-init=\"wdfbb\/timeline\">\n<div class=\"wp-block-wdf-timeline alignwide timeline-wrapper  show-dot-titles vertical-bar-full\" data-invert-order=\"false\" data-vertical-bar-full=\"true\"><div class=\"timeline__progress-container\"><div class=\"timeline__progress-bar\"><div class=\"timeline__progress\"><\/div><\/div><div class=\"timeline__dots\"><\/div><\/div><div class=\"timeline__content\"><div class=\"timeline__vertical-bar\"><div class=\"timeline__vertical-progress\"><\/div><\/div><div class=\"timeline__items\">\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1860-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1860<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-9e138a\">\n<picture>\n<img width=\"1024\" height=\"618\" class=\"wp-image-679\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1860-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1860-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1860-min-300x181.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1860-min-768x464.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1a68444a7371071611d3f368986b8ccc wp-block-paragraph\">1860<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Urspr\u00fcnge der Leidenschaft<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3ba548b1e786c462826a327131e1aee9 wp-block-paragraph\">Angetrieben von seiner Leidenschaft f\u00fcr Rot erfand Gaspare Campari 1860 eine Fl\u00fcssigkeit, die so unverwechselbar und revolution\u00e4r war, dass sie seither nicht mehr ver\u00e4ndert wurde.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7073c87b102fdea34859fcb02e4b3343 wp-block-paragraph\">Die Kreativit\u00e4t und Leidenschaft von Gaspare Campari und seinem Sohn Davide waren so stark, dass ihr Genie durch die Marke, das Getr\u00e4nk und die Menschen, die es inspiriert, weiterlebt.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1867<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-cb6ff6\">\n<picture>\n<img width=\"1024\" height=\"748\" class=\"wp-image-9252\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-1867-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-1867-min-300x219.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-1867-min-768x561.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-2627ca1b93269d07a455928b062cd801 wp-block-paragraph\">1867<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right gesch-h32\">IKONISCHE R\u00c4UMLICHKEITEN<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-87ff197ce12a6d3750b267ef59a87362 wp-block-paragraph\">Als Gaspares Leidenschaft zusammen mit der Marke wuchs, erkannte er die M\u00f6glichkeit, sein Gesch\u00e4ft von der neu errichteten Galleria Vittorio Emanuele II aus zu f\u00fchren, dem kulturellen Epizentrum Mailands. Er zog in das majest\u00e4tische neue Geb\u00e4ude ein und nannte es Caff\u00e8 Campari, das auf die ber\u00fchmte Piazza Duomo blickte.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-abe673ddcbfcbf5aa49ae8e49c05f55a wp-block-paragraph\">Hier wurde Davide Campari, der Erbe des Unternehmens Campari, am 17th November 1867 geboren.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.1-scaled-1.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1904<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-c6dae1\">\n<picture>\n<img width=\"2560\" height=\"1939\" class=\"wp-image-9444\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.1-scaled-1.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.1-scaled-1.webp 2560w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.1-scaled-1-300x227.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.1-scaled-1-1024x776.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.1-scaled-1-768x582.webp 768w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.1-scaled-1-1536x1163.webp 1536w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.1-scaled-1-2048x1551.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8cc596a868926ebd94e5c0304b512a02 wp-block-paragraph\">1904<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Expansion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6e7466c764ade216d832f5605f19b894 wp-block-paragraph\">Campari Bitter entwuchs bald dem Caff\u00e8 Campari. Das rasche internationale Wachstum f\u00fchrte zur Er\u00f6ffnung des ersten Campari-Labors in Mailand.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-097c02db5ba0658047793c1ef437d640 wp-block-paragraph\">Der Erfolg setzte sich fort, und um die neue Nachfrage zu befriedigen, zog Campari 1904 in ein eigenes Werk in Sesto San Giovanni um, wo sich heute der Hauptsitz der Campari-Gruppe befindet. Davides rote Leidenschaft inspirierte ihn, Campari in die Welt zu bringen.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-56029126ee9c517da38e1236698060cd wp-block-paragraph\">Abb. 3.2: Foto der historischen Campari-Fabrik um 1906.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1915-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1915<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-e5a6e7\">\n<picture>\n<img width=\"1024\" height=\"831\" class=\"wp-image-851\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1915-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1915-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1915-min-300x243.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1915-min-768x623.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-9b544b22e0b8fd9b1c25d4dc9fe68465 wp-block-paragraph\">1915<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Das Camparino<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-b5a9b6581d25e8de9c167949248c2c14 wp-block-paragraph\">Als Hommage an das Caff\u00e8 Campari seines verstorbenen Vaters schuf Davide die Bar Camparino in der Galleria. Er revolutionierte die Art und Weise, wie der Bitter getrunken wurde, und f\u00fchrte die Mail\u00e4nder\/Mail\u00e4nderinnen in den Lebensstil der Roten Leidenschaft ein, indem er den Aperitivo kreierte, die Stunde nach der Arbeit, was noch heute verehrt wird und den Einfluss auf die Kultur bewahrt hat.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-e554988d85b3a3fa45ed04bbbc722b63 wp-block-paragraph\">Abb.: Das Camparino in der Galleria, aufgenommen 1925<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1920-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1920<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-0225db\">\n<picture>\n<img width=\"700\" height=\"1024\" class=\"wp-image-854\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1920-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1920-min.webp 700w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1920-min-205x300.webp 205w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-ad4f82660bb79558d58145ef3b5858a5 wp-block-paragraph\">1920<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Das Rote Herz und die Liaison mit der Kunst<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6ff9ff9a77057ac4b82e67fee987016f wp-block-paragraph\">Es ist der Beginn einer neuen \u00c4ra. Der Americano und der Negroni werden erfunden, mit Red Passion als Herzst\u00fcck. Beide Cocktails sind auf der offiziellen Getr\u00e4nkeliste der IBA in der Kategorie \u201eUnvergesslich\u201c aufgef\u00fchrt.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8280c87b0c478ac163b6a06c3fcdaad0 wp-block-paragraph\">Zur gleichen Zeit begannen viele gro\u00dfe K\u00fcnstler\/K\u00fcnstlerinnen der damaligen Zeit mit Campari zu arbeiten, was den Beginn der Verbindung der Marke mit der Welt der Kunst markierte. Leonetto Cappiello entwarf zum Beispiel die ber\u00fchmte Spiritello-Sprite in einer Orangenschale.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1930-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1930<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-ab39a9\">\n<picture>\n<img width=\"889\" height=\"1024\" class=\"wp-image-855\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1930-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1930-min.webp 889w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1930-min-260x300.webp 260w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1930-min-768x885.webp 768w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-1d598e16b297f0835bd2f3679fd13690 wp-block-paragraph\">1930<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right gesch-h32\">Futuristische Werbung<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-d47e8a4fd00c02c12a263f476a718bab wp-block-paragraph\">Von Anfang an hat Campari die Grenzen der Kreativit\u00e4t immer weiter \u00fcber die Norm hinausgeschoben, was sich in der unvergesslichen Werbung zeigt, die die Marke zu dem gemacht hat, was sie heute ist. Als die Kunst immer geometrischer und dynamischer wurde, griff Campari Deperos Red Passion auf, die aus mechanischen Designs und organischen Formen bestand, was zu einem wichtigen Wendepunkt in der Kommunikation der Marke f\u00fchrte.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-247155b65216e9b36b3fc647574bc4c9 wp-block-paragraph\">Abb. 6: Fortunato Depero, 1928<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1948-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1940<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-f65151\">\n<picture>\n<img width=\"711\" height=\"1024\" class=\"wp-image-856\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1948-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1948-min.webp 711w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1948-min-208x300.webp 208w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d6f77b08d18f5918f9620ed628248a44 wp-block-paragraph\">1940<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Wiedergeburt<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-ee92f04f6f64d1ddbc1c081fcefd90c3 wp-block-paragraph\">Die Wiedergeburt<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5348cd614445bf8a52fce7e540c381c0 wp-block-paragraph\">Kopie: Nach einer Zeit gro\u00dfer Not begann Europa seinen schwierigen Weg zu einem Neuanfang. Ende der vierziger Jahre, nach einer kriegsbedingten Zwangspause, arbeitete die Marke f\u00fcr eine neue Werbekampagne mit dem Avantgarde-K\u00fcnstler Carlo Fisanotti zusammen. Die unbestreitbare rote Leidenschaft, die das Projekt inspirierte, machte es zu einem durchschlagenden Erfolg.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6030acbd561a2cae2b92b77ba2eb4f4c wp-block-paragraph\">Aperitivo Campari, von Carlo Fisanotti 1948<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1950-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1950<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-ed5bf5\">\n<picture>\n<img width=\"691\" height=\"1024\" class=\"wp-image-857\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1950-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1950-min.webp 691w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1950-min-202x300.webp 202w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-feb2c94c35986a500a6fe8fc36c7a4ec wp-block-paragraph\">1950<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Die Welt des Sports<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-62ba277abb0eaad52647695b63c92713 wp-block-paragraph\">K\u00fcnstler wie Attilio Rossi und Giovanni Mingozzi und Nino Nanni lie\u00dfen sich vom Sport inspirieren und brachten die rote Leidenschaft von Campari in Plakaten zum Ausdruck.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-d75b82565ed447fc0ec6832130b33a75 wp-block-paragraph\">The Aperitivo Olympics von Nino Nanni 1960<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1960-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1960<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-17575a\">\n<picture>\n<img width=\"1072\" height=\"802\" class=\"wp-image-858\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1960-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min.webp 1072w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min-300x224.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min-1024x766.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min-768x575.webp 768w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b173aec8706e1fd38be9ee156d3c59fe wp-block-paragraph\">1960<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Red Passion, Untergrund<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3cfc68a5dc37f4f2d2f69a9f01fdf99c wp-block-paragraph\">Als weiteres Bekenntnis zur Verbindung von Campari und Kunst entwarf Bruno Munari das Plakat \u201eDeclinazione grafica del nome Campari\u201c (Grafische Deklination des Namens Campari) f\u00fcr die Er\u00f6ffnung der ersten Mail\u00e4nder U-Bahn-Linie, der sogenannten \u201eRoten Linie\u201c.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1970-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1970<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-26670f\">\n<picture>\n<img width=\"774\" height=\"1024\" class=\"wp-image-859\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1970-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1970-min.webp 774w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1970-min-227x300.webp 227w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1970-min-768x1016.webp 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-6c01eb6b415e8978b38caf785d29fcb3 wp-block-paragraph\">1970<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Die st\u00e4dtische Kultur von Marangolo<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-2c527533fb269edb8290d527deb7c73b wp-block-paragraph\">Der Illustrator Franz Marangolo zeichnete in den 60er und 70er Jahren die letzten Plakate f\u00fcr Campari, bevor die Fotografie zur wichtigsten Werbemethode wurde. Die Protagonisten von Marangolos Werken erinnerten an die Schauspieler und Schauspielerinnen der damaligen Zeit, wie Audrey Hepburn und Gregory Peck. Seine Illustrationen beschreiben den modernen urbanen Lebensstil, die Betriebsamkeit und die Freizeit.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9becf95fb6038ba5c81eb172b345650d wp-block-paragraph\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Sterne und Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-94a2d134be282bffdee3f9ca99cd6307 wp-block-paragraph\">Die Zusammenarbeit von Campari mit Filmstars und ber\u00fchmten Regisseuren\/Regisseurinnen beginnt. Dies gipfelte 1984 darin, dass der legend\u00e4re Federico Fellini seinen allerersten Kurzfilm-Werbespot f\u00fcr den italienischen Markt drehte.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1980-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-618987\">\n<picture>\n<img width=\"717\" height=\"1024\" class=\"wp-image-860\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1980-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-1-min.webp 717w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-1-min-210x300.webp 210w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-912332fa56e79044d97f6ad715a7fff3 wp-block-paragraph\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Die Sterne und Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-bb21a1b15dc8ef3fae29a39da411d648 wp-block-paragraph\">Die Zusammenarbeit von Campari mit Filmstars und ber\u00fchmten Regisseuren\/Regisseurinnen beginnt. Dies gipfelte 1984 darin, dass der legend\u00e4re Federico Fellini seinen allerersten Kurzfilm-Werbespot f\u00fcr den italienischen Markt drehte.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-1644be6b69f42b15c7a64ccacf729544 wp-block-paragraph\">A Modern Fairytale von Federico Fellini 19844<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1980-2-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-b93a7f\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-861\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1980-2-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-2-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-2-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-2-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-2-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9becf95fb6038ba5c81eb172b345650d wp-block-paragraph\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Luxuri\u00f6ser Lebensstil<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3afc21920613d6b3f6b36eacf1f56c9e wp-block-paragraph\">Die 80er Jahre waren eine Zeit des Wirtschaftswachstums und des luxuri\u00f6sen Lebensstils, wobei Campari mit exklusiven und unverwechselbaren Konsumanl\u00e4ssen den Weg ebnete und insbesondere den \u201eitalienisch-mail\u00e4ndischen Aperitif\u201c besa\u00df, ein Moment, um sich zu vernetzen und seinen Status in der Gesellschaft zu zeigen.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1987-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1987<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-846cbe\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-862\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1987-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-5bdb539e8c842d78ebfd53168375da09 wp-block-paragraph\">1987<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari \u2013 \u201eIt&#8217;s Fantasy\u201c<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-5af4d37a2cf17987b952008cd3c00a4e wp-block-paragraph\">1987 wurde die Kelly Le Brock \u2013 \u201eWoman in Red\u201c, das prominente Testimonial von Campari als sie in dem Werbespot \u201eCampari \u2013 It\u2019s Fantasy\u201c unter der Regie des ber\u00fchmten Franco Scepi spielte .<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.2-scaled-1.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-b22997\">\n<picture>\n<img width=\"2560\" height=\"1867\" class=\"wp-image-9445\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.2-scaled-1.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.2-scaled-1.webp 2560w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.2-scaled-1-300x219.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.2-scaled-1-1024x747.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.2-scaled-1-768x560.webp 768w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.2-scaled-1-1536x1120.webp 1536w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.2-scaled-1-2048x1494.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e8687735a9525dd0a83665fdb1c4b843 wp-block-paragraph\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campari, Red Passion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-1e7386a5704e1875408e73e9b0d2baff wp-block-paragraph\">Campari startete die Werbekampagne \u201eRed Passion\u201c, die auf den vier Grundwerten der Marke basiert: Leidenschaft, Weltoffenheit, Einzigartigkeit und Prestige.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1990-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-2488aa\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-863\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1990-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-0544cb2e110f2e0324d11a0f2570d52e wp-block-paragraph\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">\u201eThe Scratch\u201c von Tarsem<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-63a646f3b537ed81084b99081c513fa9 wp-block-paragraph\">Campari hat mit dem bekannten indischen Regisseur Tarsem f\u00fcr den Werbespot \u201eIl Graffio\u201c (Der Kratzer) zusammengearbeitet. Es war ein echter Durchbruch in der Werbung, der erste Werbespot, der in Italien das Thema sexuelle Identit\u00e4t aufgriff.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2001<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-177d85\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-9253\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2001-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2001-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2001-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2001-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-28062a43ed42080e57faa9820c9f3387 wp-block-paragraph\">2001<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Geburt des Campari-Kalenders<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-d9057ef7009462b9adc149ff78aa15b0 wp-block-paragraph\">Die allererste Ausgabe des Campari-Kalenders mit Realitza Baleva, fotografiert von Andrea Varani, wurde ver\u00f6ffentlicht.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2007-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2007<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-dadc8f\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-865\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2007-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2007-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2007-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-a317fb8780304f4a3a49210cf74cf3c3 wp-block-paragraph\">2007<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Hotel Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-f3889534463f338c031167e7eff81157 wp-block-paragraph\">Das fiktive Hotel Campari ist die B\u00fchne f\u00fcr \u201eLe Connaisseur\u201c, die erste globale TV-Kampagne der Marke mit der unwiderstehlichen Salma Hayek in der Hauptrolle und unter der Regie von Matthew Rolston. Salma Hayek spielte auch die Hauptrolle im Campari-Kalender 2007, fotografiert vom Kultfotografen Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2008-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2008<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-e44074\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-866\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2008-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2008-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2008-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-aaeb5378a90ddde4d84fa9ddad77b448 wp-block-paragraph\">2008<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Campari-Geschichten<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-12cbb8f28713fd47a3d7bd1cec400683 wp-block-paragraph\">Die atemberaubende Eva Mendes, fotografiert von Marino Parisotto, interpretierte zw\u00f6lf glamour\u00f6se Hochglanzgeschichten, die ihre verf\u00fchrerische Sinnlichkeit und Sch\u00f6nheit f\u00fcr den Campari-Kalender 2008 \u201eCampari Tales\u201c zeigen.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2009-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2009<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-9260e0\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-867\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2009-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2009-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2009-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-f1c431052ecfabdead2fb556ead1361a wp-block-paragraph\">2009<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Club Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-658016892429caa5d91be06a2a8bd6bb wp-block-paragraph\">Jean Paul Goude, der ber\u00fchmte franz\u00f6sische Designer, Fotograf und TV-Werbedirektor, hat das Grundst\u00fcck des Hotel Campari in den Club Campari verlegt, wo Red Passion alles m\u00f6glich macht. Jessica Alba war der Star sowohl des Werbespots als auch des Campari-Kalenders 2009, fotografiert von Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2010-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-9061c9\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-868\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2010-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-1-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-1-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campari Mailand<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-89bec7a4a9bf62f5548a96e2cdda9b3a wp-block-paragraph\">Im Campari-Kalender 2010 finden wir uns mit der verf\u00fchrerischen Protagonistin Olga Kurylenko in der Mail\u00e4nder Stra\u00dfenbahn Nummer 609 wieder, w\u00e4hrend sich die Stadt nach und nach enth\u00fcllt und Campari in jedem Bild rote Leidenschaft verspr\u00fcht. Aufgenommen von Simone Nervi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-9321e0\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-869\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-d318294a8a90e8b167ec37e0ae513500 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">150. Jahrestag<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-96af211cf6d386bfebbfc51531df98e5 wp-block-paragraph\">Campari feierte 150 Jahre Red Passion. Seit 1860 wird Campari von vielen Menschen verkostet und gesch\u00e4tzt, pur oder als beliebte Zutat in Cocktails. Er ist ein Symbol f\u00fcr italienischen Lebensstil und die Leidenschaft f\u00fcr Rot in der ganzen Welt.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2010-3-art-label-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-347b0b\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-870\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2010-3-art-label-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading gesch-h32\">Die Sammlung k\u00fcnstlerischer Etiketten<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f3dfdcf34184bb4ca1ca48f3657cf885 wp-block-paragraph\">Die k\u00fcnstlerischen Campari Etiketten wurden von den internationalen K\u00fcnstlern\/K\u00fcnstlerinnen Vanessa Beecroft, Romero Britto, Ufo Nespolo, Francesca Valan und Tobias Rehberger zur Feier des 150-j\u00e4hrigen Jubil\u00e4ums von Campari kreiert. Das wurde zu einer Tradition, die die Verbindung zwischen Marke, Produkt und Kunst kennzeichnet und nun jedes Jahr wiederholt wird.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-ba7b0c\">\n<picture>\n<img width=\"1024\" height=\"683\" class=\"wp-image-9254\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2010-4-galleria-campari-min-300x200.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2010-4-galleria-campari-min-768x512.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-d318294a8a90e8b167ec37e0ae513500 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Galleria Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-d2c757f5e843000cbd204a7ef22e911e wp-block-paragraph\">Die neue Galleria Campari feierte ihr Deb\u00fct. Dieser besondere Raum wurde zum Symbol f\u00fcr die tiefe Verbindung zwischen Campari und der Kunst. Red Passion zum Anfassen.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2011<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d8c48a02f72008244181164973a6323f wp-block-paragraph\">2011<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Das Warten<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-369631c9aaaa444f5691eed39acda65b wp-block-paragraph\">F\u00fcr die neue Campari-Kampagne wurde Joel Schumacher von dem Spruch des deutschen Philosophen Lessing inspirieren: \u201eEin Vergn\u00fcgen zu erwarten, ist selbst ein Vergn\u00fcgen\u201c. Das Ergebnis ist ein barocker, traumhafter Kurzfilm, in dem das Warten auf einen besonderen Abend vom Aperitivo Ritual des Campari begleitet wird.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2011-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2011<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-1f1a7b\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-874\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2011-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2011-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2011-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-972cbc1c76ea59bee3b24b2ed6f615ad wp-block-paragraph\">2011<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Die rote Aff\u00e4re<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-a581e10e3a56a28bd156af682400409e wp-block-paragraph\">Der von Michel Comte fotografierte Kalender 2011 erz\u00e4hlt die faszinierende Geschichte eines charismatischen Kunstkenners, dargestellt von Benicio Del Toro, der eine mysteri\u00f6se Nachricht erh\u00e4lt, die ihn in ein faszinierendes Abenteuer versetzt, um einen Ring illegaler Kunsth\u00e4ndler zu enttarnen und eine sch\u00f6ne Frau zu retten. The Red Affair wollte das Publikum durch eine packende und faszinierende filmische Geschichte fesseln, die durch eine Reihe von Fotos erz\u00e4hlt wurde.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2012-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2012<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-866f80\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-875\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2012-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2012-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2012-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-cf520d8a14c5ad1356d2dc8d2ca7735c wp-block-paragraph\">2012<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Das ist das Ende der Welt, Baby!<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-69e66fc29a2e0716196e8830e5c03aec wp-block-paragraph\">Der Campari-Kalender 2012 ist inspiriert von der Aufregung um die Maya-Prophezeiung, dass die Welt im Jahre 2012 untergehen werde, und antwortet auf diese \u201ed\u00fcstere\u201c Vorstellung mit einem positiven und energetischen Blick auf diese faszinierenden Theorien, die in einer Reihe von kraftvollen, ehrfurchtgebietenden Fotografien visuell visualisiert werden. Aufgenommen von Dimitri Daniloff mit der sch\u00f6nen Mila Jovovich als Protagonistin.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2013-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2013<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-9697fa\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-876\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2013-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2013-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2013-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-43b41d9a992a2d45ef3d5e64f57a6902 wp-block-paragraph\">2013<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right gesch-h32\">Gib dem Aberglauben einen Abschiedskuss<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-6f641527c91d359a761d17347a4dff2a wp-block-paragraph\">Keine Zahl der Welt hat eine so magische und r\u00e4tselhafte Bedeutung wie die 13. Der Campari-Kalender 2013 mit der legend\u00e4ren Penelope Cruise in der Hauptrolle nimmt das Publikum mit auf eine atemberaubende visuelle Reise und zeigt 13 lebendige Aufnahmen von faszinierendem und mystischem Aberglauben wie schwarzen Katzen, zerbrochenen Spiegeln, dem Gehen unter Leitern und dem Gehen auf Rissen. Der Kalender nutzt diese Gelegenheit, um den Menschen auf der ganzen Welt Zuversicht einzufl\u00f6\u00dfen und zu unterstreichen, dass man durch Selbstvertrauen jeden Aberglauben \u00fcberwinden kann.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2014-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2014<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-3c98e6\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-877\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2014-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2014-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2014-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1eb8fa788239021d4687d06913e4cafd wp-block-paragraph\">2014<\/p>\n\n\n\n<h2 class=\"wp-block-heading gesch-h32\">Weltweite Feierlichkeiten<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-de9bfc6443513ca0fd2a881e440b871f wp-block-paragraph\">Das Jahr 2014 mit Campari zu feiern bedeutete, 12 Monate, fotografiert von Koto Bolofo zu genie\u00dfen, die weltweiten Leidenschaften und Stile bei den faszinierendsten Festlichkeiten der Welt zu entdecken, die alle Breitengrade und Kulturen zusammen mit der atemberaubenden Uma Thurman umspannen. Vom Fr\u00fchlingsfest in Peking, der gr\u00f6\u00dften Feier in China, bis zu Hanami in Japan, wo die Menschen die wundersch\u00f6nen Kirschbl\u00fcten des Fr\u00fchlings genie\u00dfen, bietet der Kalender 2014 ein Fenster zur Welt und l\u00e4dt die Campari-Fans zu einer globalen Entdeckungsreise ein.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2015-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2015<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-2551db\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-878\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2015-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2015-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2015-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-7f3a06ab2a7340136ca620dc6c640c1e wp-block-paragraph\">2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Mixologie Mythologie<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-437894b14752737836e70362d52e77e6 wp-block-paragraph\">Die traumhaften Bilder aus dem Jahr 2015 mit Eva Green zeigen die sch\u00f6nen und wenig bekannten Anekdoten, Geschichten und Kuriosit\u00e4ten, die sich hinter jedem legend\u00e4ren Campari-Rezept verbergen. Vom klassischen Negroni-Cocktail, der 1919 vom Grafen Camillo Negroni kreiert wurde, \u00fcber den Americano im Jahr 1933 bis hin zur Kreation des Campari Seltz, dem beliebtesten Getr\u00e4nk in der Bar Camparino in der Galleria in Mailand, erforscht und feiert der Kalender die Rezepte, die sich im Laufe der Zeit bew\u00e4hrt haben und auch in der heutigen modernen Welt noch beliebt sind.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-a1585096252af9c1b00f5d968dcf705b wp-block-paragraph\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kein Negroni ohne Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-0552eb1911d3fa60ed4beb28e4240c7f wp-block-paragraph\">Die Art Label Kollektion feiert Campari als das rote Herz des Negroni mit einer limitierten Auflage. Das schlichte, aber auff\u00e4llige Design der Etiketten zelebrierte die Eigenschaften von Campari und des klassischen Cocktails mit Red Passion im Mittelpunkt, der 1919 von Graf Camillo Negroni in Florenz zuf\u00e4llig kreiert wurde.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/the-bittersweet-calendar-campari.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a162d5\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9307\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/the-bittersweet-calendar-campari.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/the-bittersweet-calendar-campari.webp 536w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/the-bittersweet-calendar-campari-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-5e7acc172feefd7c865e9a8d7e31b33b wp-block-paragraph\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Der bitters\u00fc\u00dfe Kalender<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-ff72b3835ee4c384fba74a675ee858c5 wp-block-paragraph\">Inspiriert von der sofort erkennbaren Ikonographie einer jeden Wahl, nutzt der Campari-Kalender 2016 das klassische Thema als Metapher f\u00fcr die Dualit\u00e4t zweier gegens\u00e4tzlicher Seiten. Da der einzigartige Geschmack von Campari der Inbegriff der Dualit\u00e4t ist, fragt der Kalender auf clevere Weise, mit welchem Aspekt des klassischen Aperitifs man sich mehr identifiziert: Bitter oder s\u00fc\u00df. Kate Hudson verk\u00f6rpert die beiden Seelen von Campari, indem sie die Rollen zweier unterschiedlicher Kandidaten spielt: die eine wirbt f\u00fcr die fesselnde Bitterkeit, die andere f\u00fcr eine subtilere, verf\u00fchrerische S\u00fc\u00dfe.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e14b8a071708ce02fff8d01d7a7b1bc2 wp-block-paragraph\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kreation von Kampagnen<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c387c7fa27b8b9494cbca7dd0f4ab632 wp-block-paragraph\">Der renommierte Regisseur und Oscar-Preistr\u00e4ger Paolo Sorrentino erz\u00e4hlte die Geschichte von Red Passion. F\u00fcr die neue Kampagne greift Sorrentino die Metapher der Sch\u00f6pfung in einem Film auf, der die Essenz der Marke zum Ausdruck bringt: \u201eNichts kann ohne Leidenschaft geschaffen werden\u201c.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/killer-in-red-campari.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-ddc834\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9286\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/killer-in-red-campari.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/killer-in-red-campari.webp 536w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/killer-in-red-campari-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-9b0ea43af936ff35ae5f572c80f06776 wp-block-paragraph\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Killer in Rot<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-a27aca0521b2ac3da1e86d7533619c90 wp-block-paragraph\">Der Oscar-Preistr\u00e4ger Paolo Sorrentino schrieb und inszenierte einen fesselnden Film noir mit Clive Owen in der Hauptrolle. In der Rolle des Barkeepers Floyd erz\u00e4hlte er die Geschichte des Cocktails \u201eKiller in Red\u201c. Der Film war der Auftakt zu Red Diaries, der filmischen Weiterentwicklung des Campari-Kalenders.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/legend-of-red-hand-2.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2018<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-72c5ac\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9287\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/legend-of-red-hand-2.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/legend-of-red-hand-2.webp 536w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/legend-of-red-hand-2-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-2a355054d56c2354c3e2b051e5e6be73 wp-block-paragraph\">2018<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Legende von der Roten Hand<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-197022d2f243c27e608de94ad5b9d28b wp-block-paragraph\">Die Red Diaries von Campari wurden fortgesetzt: Die Marke w\u00e4hlte Stefano Sollima, um die Idee zu erz\u00e4hlen, dass hinter jedem Cocktail eine Geschichte steckt. Eine endlose Verfolgungsjagd, eine verborgene Identit\u00e4t und ein mysteri\u00f6ser roter Handschuh sind die Zutaten von \u201eDie Legende der Roten Hand\u201c.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/entering-red-campari.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-9e4bbf\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9262\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/entering-red-campari.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/entering-red-campari.webp 536w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/entering-red-campari-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-6f45e089f6e4dda0c24d27be2eaef431 wp-block-paragraph\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Eingabe von Rot<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-763fe50d54c40f874e7821c3722586c7 wp-block-paragraph\">Der Kurzfilm Campari Red Diaries 2019 unter der Regie von Matteo Garrone folgt der faszinierenden Ana de Armas, deren wissensdurstige Seele sie auf eine Entdeckungsreise f\u00fchrt, die von ihrer roten Leidenschaft geleitet wird.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Negroni-2.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-6f0770\">\n<picture>\n<img width=\"1365\" height=\"2048\" class=\"wp-image-9290\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Negroni-2.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Negroni-2.webp 1365w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Negroni-2-200x300.webp 200w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Negroni-2-683x1024.webp 683w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Negroni-2-768x1152.webp 768w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Negroni-2-1024x1536.webp 1024w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e56a32ea7df16f119b303f7ffd650867 wp-block-paragraph\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">100 Jahre Negroni<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-01fdf652604ded9c3c5e5aa9971aaccf wp-block-paragraph\">Campari, das rote Herz des Negroni, feierte den klassischen Cocktail, der 1919 in Florenz geboren und nach seinem Sch\u00f6pfer Graf Camillo Negroni benannt wurde.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/fellini-forward-campari.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2021<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-450061\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9265\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/fellini-forward-campari.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/fellini-forward-campari.webp 536w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/fellini-forward-campari-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-23e023459daa7f96322bacfac99f5582 wp-block-paragraph\">2021<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">FELLINI FORWARD<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-4fbb989dbe69dc4e8bd6c7d4d5c4516c wp-block-paragraph\">Campari hat Red Diaries 2021 ins Leben gerufen: ein bahnbrechendes Projekt als Hommage an den verstorbenen Federico Fellini, genannt Fellini Forward. Mit Hilfe von Techniken der k\u00fcnstlichen Intelligenz wurde das kreative Genie eines der gr\u00f6\u00dften Filmemacher aller Zeiten erforscht und ein einzigartiger Kurzfilm geschaffen. Ein Dokumentarfilm pr\u00e4sentierte das gesamte Projekt, deckte den Prozess von Anfang bis Ende ab und untersuchte die Zukunft des Kinos und der kreativen Zusammenarbeit zwischen Mensch und Maschine.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<style>\n\/* PREVIEW: wdf\/timeline mobile content-track + wrapper overflow fix (clipped year\/title) *\/\n@media (max-width:1023px){\n  .timeline-item__constrained{ grid-template-columns:14px minmax(0,1fr) !important; }\n  .timeline-item__content-wrapper,\n  .wp-block-wdf-timeline-content-area{ width:auto !important; max-width:100% !important; min-width:0 !important; }\n}\n<\/style>\n\n\n<style>@media (max-width:1023.98px){.wp-block-wdf-timeline .wp-block-wdf-timeline-content-area .wp-block-heading.gesch-h32{font-size:32px}}<\/style>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wdf_seo_schema":"[{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"WebPage\",\"name\":\"Unsere Geschichte\",\"description\":\"Im Jahr 1860 erfand Gaspare Campari den kultigen italienischen Bitter. Lesen Sie wie Campari zu einer der ber\\u00fchmtesten Spirituosenmarken wurde.\",\"url\":\"https:\\\/\\\/test.campari.com\\\/de-de\\\/unsere-geschichte\\\/\",\"image\":\"https:\\\/\\\/test.campari.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/02\\\/page-bg-history-hero-min.jpg\",\"_wdf_source\":\"auto\",\"_wdf_field_sources\":{\"name\":{\"source\":\"rule\",\"label\":\"AUTO\",\"fillSource\":\"rule\",\"fillLabel\":\"AUTO\"},\"description\":{\"source\":\"rule\",\"label\":\"AUTO\",\"fillSource\":\"rule\",\"fillLabel\":\"AUTO\"},\"url\":{\"source\":\"rule\",\"label\":\"AUTO\",\"fillSource\":\"rule\",\"fillLabel\":\"AUTO\"},\"image\":{\"source\":\"rule\",\"label\":\"AUTO\",\"fillSource\":\"rule\",\"fillLabel\":\"AUTO\"}}},{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/test.campari.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De De\",\"item\":\"https:\\\/\\\/test.campari.com\\\/de-de\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Unsere Geschichte\",\"item\":\"https:\\\/\\\/test.campari.com\\\/de-de\\\/unsere-geschichte\\\/\"}],\"_wdf_source\":\"auto\",\"_wdf_field_sources\":{\"itemListElement\":{\"source\":\"rule\",\"label\":\"AUTO\",\"fillSource\":\"rule\",\"fillLabel\":\"AUTO\"},\"itemListElement[0].position\":{\"source\":\"rule\",\"label\":\"AUTO\",\"fillSource\":\"rule\",\"fillLabel\":\"AUTO\"},\"itemListElement[0].name\":{\"source\":\"rule\",\"label\":\"AUTO\",\"fillSource\":\"rule\",\"fillLabel\":\"AUTO\"},\"itemListElement[0].item\":{\"source\":\"rule\",\"label\":\"AUTO\",\"fillSource\":\"rule\",\"fillLabel\":\"AUTO\"},\"itemListElement[1].position\":{\"source\":\"rule\",\"label\":\"AUTO\",\"fillSource\":\"rule\",\"fillLabel\":\"AUTO\"},\"itemListElement[1].name\":{\"source\":\"rule\",\"label\":\"AUTO\",\"fillSource\":\"rule\",\"fillLabel\":\"AUTO\"},\"itemListElement[1].item\":{\"source\":\"rule\",\"label\":\"AUTO\",\"fillSource\":\"rule\",\"fillLabel\":\"AUTO\"},\"itemListElement[2].position\":{\"source\":\"rule\",\"label\":\"AUTO\",\"fillSource\":\"rule\",\"fillLabel\":\"AUTO\"},\"itemListElement[2].name\":{\"source\":\"rule\",\"label\":\"AUTO\",\"fillSource\":\"rule\",\"fillLabel\":\"AUTO\"},\"itemListElement[2].item\":{\"source\":\"rule\",\"label\":\"AUTO\",\"fillSource\":\"rule\",\"fillLabel\":\"AUTO\"}}}]","_wdf_seo_meta_title":"Die Geschichte von Campari %sep% %sitetitle%","_wdf_seo_meta_description":"Im Jahr 1860 erfand Gaspare Campari den kultigen italienischen Bitter. Lesen Sie wie Campari zu einer der ber\u00fchmtesten Spirituosenmarken wurde.","wdf_c2b_selected_product":"","footnotes":""},"class_list":["post-73","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/test.campari.com\/de-de\/wp-json\/wp\/v2\/pages\/73","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.campari.com\/de-de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/test.campari.com\/de-de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/test.campari.com\/de-de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/test.campari.com\/de-de\/wp-json\/wp\/v2\/comments?post=73"}],"version-history":[{"count":100,"href":"https:\/\/test.campari.com\/de-de\/wp-json\/wp\/v2\/pages\/73\/revisions"}],"predecessor-version":[{"id":9529,"href":"https:\/\/test.campari.com\/de-de\/wp-json\/wp\/v2\/pages\/73\/revisions\/9529"}],"wp:attachment":[{"href":"https:\/\/test.campari.com\/de-de\/wp-json\/wp\/v2\/media?parent=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}