{"id":11797,"date":"2026-10-09T03:40:15","date_gmt":"2026-10-09T03:40:15","guid":{"rendered":"https:\/\/test.campari.com\/da-dk\/?page_id=11797"},"modified":"2026-10-09T03:40:15","modified_gmt":"2026-10-09T03:40:15","slug":"vores-histore","status":"publish","type":"page","link":"https:\/\/test.campari.com\/da-dk\/vores-histore\/","title":{"rendered":"VORES HISTORIE"},"content":{"rendered":"<div class=\"wp-block-group alignfull img-scale block-img-zoom-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-07c8e6\" data-name=\"wdfbb\/hero\" data-gtma-init=\"wdfbb\/hero\"><div class=\"wp-block-cover alignfull hero-fluid has-background-dim wdfres-cover-6cc230\">\n<picture>\n<img width=\"1920\" height=\"1081\" class=\"wp-block-cover__image-background wp-image-105\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/02\/page-bg-history-hero-min.jpg\" alt=\"\" decoding=\"async\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min.jpg 1920w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-300x169.jpg 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1024x577.jpg 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-768x432.jpg 768w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1536x865.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n<\/picture><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span>\n<div class=\"wp-block-cover__inner-container\">\n<div class=\"wp-block-group w-100 is-layout-constrained wdfres-core-group-dff8b1\"><div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-3895d3c0 wp-block-group-is-layout-flex wdfres-core-group-927648\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-900-color has-text-color has-link-color has-heading-font-family has-h-1-font-size\" style=\"font-style:normal;font-weight:400;letter-spacing:0.1em;line-height:1.25\">VORES <br><mark class=\"has-inline-color has-secondary-300-color\">historie<\/mark><\/h1>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:10px;margin-bottom:10px\"\/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div class=\"wp-block-group alignfull has-white-color has-primary-600-background-color has-text-color has-background has-link-color wp-elements-9ba4924a485789eae79be581ddbaf256 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--25);padding-bottom:var(--wp--preset--spacing--25)\"><nav class=\"wp-block-wdf-breadcrumbs wp-elements-beff3ff46a67e05d9c3268fbd9b38e62 alignwide has-text-color has-white-color has-spacing wdfres-wdf-breadcrumbs-757129 has-font-size has-padding has-margin\"  aria-label=\"Breadcrumbs\" data-name=\"wdf\/breadcrumbs\" data-gtma-init=\"wdf\/breadcrumbs\">\n    <ol class=\"breadcrumbs-list\">\n                    <li class=\"breadcrumb-item\">\n                                    <a href=\"https:\/\/test.campari.com\/da-dk\/\" class=\"breadcrumb-link\" data-gtma-click=\"breadcrumb-link\" data-gtma-value=\"Home\" data-position=\"1\" >\n                        Home                    <\/a>\n                            <\/li>\n            <\/ol>\n<\/nav>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-primary-600-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-74a6c2\" data-name=\"wdfbb\/timeline\" data-gtma-init=\"wdfbb\/timeline\">\n<div class=\"wp-block-wdf-timeline alignwide timeline-wrapper  show-dot-titles vertical-bar-full\" data-invert-order=\"false\" data-vertical-bar-full=\"true\"><div class=\"timeline__progress-container\"><div class=\"timeline__progress-bar\"><div class=\"timeline__progress\"><\/div><\/div><div class=\"timeline__dots\"><\/div><\/div><div class=\"timeline__content\"><div class=\"timeline__vertical-bar\"><div class=\"timeline__vertical-progress\"><\/div><\/div><div class=\"timeline__items\">\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1860-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1860<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-4ed52f\">\n<picture>\n<img width=\"1024\" height=\"618\" class=\"wp-image-11597\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1860-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1860-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1860-min-300x181.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1860-min-768x464.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1a68444a7371071611d3f368986b8ccc wp-block-paragraph\">1860<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PASSIONENS OPRINDELSE<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f088df809b7e87e140e8f5a58fb70b05 wp-block-paragraph\">Drevet af Red Passion opfandt Gaspare Campari i 1860 en drik, der var s\u00e5 karakteristisk og revolutionerende, at den stadig er uforandret den dag i dag.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-bda3a808e5c5dc7fdff3bd869f4dfa94 wp-block-paragraph\">Gaspare Campari og hans s\u00f8n Davides kreativitet og passion var s\u00e5 st\u00e6rk, at deres genialitet lever videre gennem brandet, drikken og de mennesker, den inspirerer.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1867<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-5b6ba6\">\n<picture>\n<img width=\"1024\" height=\"748\" class=\"wp-image-11598\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1867-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1867-min-300x219.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1867-min-768x561.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-b85a44a836e0414e963069c76c4ff5eb wp-block-paragraph\">1867<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">IKONISKE BYGNINGER<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-5cd0af8c27c0f05a742ad67de07043b1 wp-block-paragraph\">Efterh\u00e5nden som Gaspares passion voksede sammen med brandet, s\u00e5 han en mulighed for at drive sin virksomhed fra det nyligt byggede Galleria Vittorio Emanuele Il, det kulturelle epicenter i Milano. Han flyttede ind i den majest\u00e6tiske nye bygning med udsigt til den ikoniske Piazza Duomo, og navngav den Caff\u00e8 Campari.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-62e666fb5d4645c7492c2216049d39d9 wp-block-paragraph\">Her blev Davide Campari, arving til Campari-virksomheden, f\u00f8dt den 17. november 1867.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1904-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1904<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d586f9\">\n<picture>\n<img width=\"1024\" height=\"741\" class=\"wp-image-11599\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1904-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1904-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1904-min-300x217.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1904-min-768x556.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8cc596a868926ebd94e5c0304b512a02 wp-block-paragraph\">1904<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UDVIDELSEN<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-46c5e07337e72bd529f79c9765d69fe8 wp-block-paragraph\">Campari Bitter overhalede snart Caff\u00e8 Campari. Den hurtige internationale v\u00e6kst f\u00f8rte til, at man \u00e5bnede det f\u00f8rste Campari-laboratorium i Milano nogensinde.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f0bd8236f79cb20fbe1df0ef805d94cd wp-block-paragraph\">Succesen fortsatte, og for at kunne f\u00f8lge med den nye eftersp\u00f8rgsel flyttede Campari i 1904 til en egentlig fabrik i Sesto San Giovanni, det nuv\u00e6rende hjemsted for Campari-koncernens hovedkontor.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3809ccbb866e912810eb10a67dcc7588 wp-block-paragraph\">Davides Red Passion inspirerede ham til at bringe Campari ud i verden.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-52e9d294fa33b0ba1e95d8a6a2300c6f wp-block-paragraph\">Foto af den historiske Campari-fabrik<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1915-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1915<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-4fec1d\">\n<picture>\n<img width=\"1024\" height=\"831\" class=\"wp-image-11600\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1915-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1915-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1915-min-300x243.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1915-min-768x623.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-d2cd5e28f2e572e67f61535a4e82ffdc wp-block-paragraph\">1915<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">The Camparino<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-7ae65f0a782f4f6ecdc3878ca349b887 wp-block-paragraph\">For at hylde sin afd\u00f8de fars Caff\u00e8 Campari \u00e5bnede Davide baren Camparino in Galleria.<br>Baren revolutionerede m\u00e5den, man n\u00f8d drikken p\u00e5, og introducerede livsstilen \u201cRed Passion\u201d for indbyggerne i Milano, som de stadig har den dag i dag, og som stadig er en del af kulturen.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-b9a967b877146b540d6d7afec2d751ea wp-block-paragraph\">Camparino in Galleria fotograferet i 1925<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1920-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1920<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-13fd80\">\n<picture>\n<img width=\"700\" height=\"1024\" class=\"wp-image-11601\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1920-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1920-min.webp 700w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1920-min-205x300.webp 205w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-ad4f82660bb79558d58145ef3b5858a5 wp-block-paragraph\">1920<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">DET R\u00d8DE HJERTE OG KUNSTEN<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3111c3417ebc26810ad11d617f8b66de wp-block-paragraph\">Det er begyndelsen p\u00e5 en ny \u00e6ra. Med Red Passion i hjertet opfandt man Americanoen og Negronien. Begge cocktails er opf\u00f8rt p\u00e5 IBA\u2019s officielle drinksliste i kategorien \u201cUforglemmelig\u201d.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-727eaf49bc7f094f32a254fb785375b6 wp-block-paragraph\">Samtidig begyndte mange af tidens store kunstnere at arbejde sammen med Campari, hvilket markerede begyndelsen p\u00e5 brandets tilknytning til kunstverden. For eksempel designede Leonetto Cappiello den ber\u00f8mte Spiritello \u00e5nd indhyllet i en appelsinskal.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1930-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1930<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-947608\">\n<picture>\n<img width=\"889\" height=\"1024\" class=\"wp-image-11602\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1930-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1930-min.webp 889w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1930-min-260x300.webp 260w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1930-min-768x885.webp 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-f65c9bd1d4d7e699fe825ac493d98bae wp-block-paragraph\">1930<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">FUTURISTISK REKLAME<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-8f0eba217b074b26bb819498afbd01c9 wp-block-paragraph\">Helt fra begyndelsen skubbede Campari til de kreative gr\u00e6nser, hvilket er tydeligt i den st\u00e6rke reklame, der gjorde brandet til det, det er i dag. Da kunst blev mere geometrisk og dynamisk, omfavnede Campari Deperos \u201cRed Passion\u201d, som havde mekaniske designs og organiske former, og det blev til et vigtigt vendepunkt for brandets kommunikation.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-dc3776387d43a2daa09afc8d8498ac0f wp-block-paragraph\">Fortunato Depero, 1928<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1948-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1940<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-68510d\">\n<picture>\n<img width=\"711\" height=\"1024\" class=\"wp-image-11603\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1948-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1948-min.webp 711w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1948-min-208x300.webp 208w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d6f77b08d18f5918f9620ed628248a44 wp-block-paragraph\">1940<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GENF\u00d8DSLEN<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-285d68687f0459334e660e49ce62591f wp-block-paragraph\">Efter en sv\u00e6r periode med krig begyndte Europa sin sv\u00e6re rejse mod en ny begyndelse. I de sene 1940\u2019ere, efter en tvungen pause p\u00e5 grund af krigen, samarbejdede brandet med avantgarde-kunstneren Carlo Fisanotti i en ny reklamekampagne. Den karakteristiske Red Passion, som var inspirationskilden for hele projektet, blev til en k\u00e6mpe succes.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e8822cb8b78f4119a3047d332fe8cb4e wp-block-paragraph\">Aperitivo Campari af Carlo Fisanotti, 1948<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1950-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1950<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-568411\">\n<picture>\n<img width=\"691\" height=\"1024\" class=\"wp-image-11604\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1950-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1950-min.webp 691w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1950-min-202x300.webp 202w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-edab11866b2810ba1b735bb7c15de5f7 wp-block-paragraph\">1950<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right gesch-h32\">SPORTSVERDENEN<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-e6ba4089dda51d9e20addf47d8f444e4 wp-block-paragraph\">Kunstnere som Attilio Rossi, Giovanni Mingozzi og Nino Nanni blev inspireret af sportsverdenen, hvilket kom til udtryk i The Red Passion i Campari-reklamerne.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-6742230158ea51e91a459ecf5879a12b wp-block-paragraph\">The Aperitivo Olympics af Nino Nanni, 1960<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1960-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1960<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-939cec\">\n<picture>\n<img width=\"1072\" height=\"802\" class=\"wp-image-11605\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1960-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min.webp 1072w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min-300x224.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min-1024x766.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min-768x575.webp 768w\" sizes=\"(max-width: 1072px) 100vw, 1072px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b173aec8706e1fd38be9ee156d3c59fe wp-block-paragraph\">1960<\/p>\n\n\n\n<h2 class=\"wp-block-heading gesch-h32\">RED PASSION, UNDERGRUNDEN<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5e12ce53adbc00fd1285cd142b6220ad wp-block-paragraph\">Den st\u00e6rke forbindelse mellem Campari og kunsten blev undestreget med Bruno Munaris plakat \u2018Declinazione grafica del nome Campari\u2019 (en grafisk gengivelse af Campari-navnet) til \u00e5bningen af Milanos f\u00f8rste metrolinje, den s\u00e5kaldte \u201cRed line\u201d. Gaspare Camparis og hans s\u00f8n Davides kreativitet og passion var s\u00e5 st\u00e6rk. I dag lever deres \u00e5nd videre gennem brandet, drikken og de mennesker, den inspirerer.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1970-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1970<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-3fee43\">\n<picture>\n<img width=\"774\" height=\"1024\" class=\"wp-image-11606\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1970-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1970-min.webp 774w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1970-min-227x300.webp 227w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1970-min-768x1016.webp 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-7ac7e75017c64d235649c6c3e58f282d wp-block-paragraph\">1970<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">MARANGOLOS BYKULTUR<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-4017145e8a5ce00b3d1411825a361e0c wp-block-paragraph\">Det var illustratoren Franz Marangolo, der i 60\u2019erne og 70\u2019erne tegnede de sidste plakater for Campari, inden fotografiet tog over som den prim\u00e6re reklamemetode. Hovedpersonerne i Marangolos v\u00e6rker genkaldte sig tidens mandlige og kvindelige skuespillere, som for eksempel Audrey Hepburn og Gregory Peck. Hans illustrationer beskrev den moderne bykultur, det travle liv og fritiden.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1980-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-5e6e3b\">\n<picture>\n<img width=\"717\" height=\"1024\" class=\"wp-image-11607\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1980-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-1-min.webp 717w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-1-min-210x300.webp 210w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9becf95fb6038ba5c81eb172b345650d wp-block-paragraph\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">STJERNERNE OG CAMPARI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-920b0cfef29048942c74482f7a37720d wp-block-paragraph\">Camparis samarbejde med filmstjerner og ber\u00f8mte instrukt\u00f8rer tog sin begyndelse. Dette kulminerede i 1984, da den ikoniske Federico Fellini instruerede sin allerf\u00f8rste kortfilmreklame til det italienske marked.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7347b58481ba043b429c0251685decaa wp-block-paragraph\">Et moderne eventyr af Federico Fellini, 1984<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1980-2-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-dc97b8\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11608\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1980-2-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-fb95ecb7491796bbeafbcf3c98da65b7 wp-block-paragraph\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">LUKSUSLIV<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-6ab7969a13ef86c144b1dbdcb894e2cb wp-block-paragraph\">1980\u2019erne var en periode med \u00f8konomisk v\u00e6kst og en luksuri\u00f8s livsstil. Campari f\u00f8rte an med eksklusive og markante sammenkomster, hvor is\u00e6r den \u201citalienske aperitif fra Milano\u201d tilb\u00f8d folk en mulighed for at netv\u00e6rke og vise deres status i samfundet.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1987-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1987<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-7f0efc\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11609\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1987-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-635c4201e54f3348a24ad05174fed3f0 wp-block-paragraph\">1987<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CAMPARI \u2013 \u201cDET ER EN FANTASI\u201d<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-b7c30f2b4fdc545a677ffd8742ebf972 wp-block-paragraph\">I 1987 blev Kelly Le Brock, \u2018Woman in Red\u2019, Camparis kendte ansigt i reklamen \u201cCampari \u2013 det er en fantasi\u201d instrueret af den ber\u00f8mte Franco Scepi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-77ec6e527d4491b44944694339840b23 wp-block-paragraph\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari, Red Passion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-7dee0221fa26c85e3d10e3057b2addaf wp-block-paragraph\">Campari lancerede reklamekampagnen \u201cRed Passion\u201d p\u00e5 basis af brandets fire fundamentale v\u00e6rdier: passion, et kosmopolitisk udsyn, unikhed og prestige.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1990-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-777944\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11610\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-1990-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e8687735a9525dd0a83665fdb1c4b843 wp-block-paragraph\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">THE SCRATCH AF TARSEM<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-986b9e91e97bbe1b60ecf802899d919d wp-block-paragraph\">Campari samarbejdede med den kendte, indiske instrukt\u00f8r Tarsem i reklamen \u201cIl Graffio\u201d (The Scratch). Det var et \u00e6gte reklamegennembrud \u2013 den f\u00f8rste reklame, der behandlede sp\u00f8rgsm\u00e5let om seksuel identitet i Italien.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2001<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-ace25e\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11750\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2001-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2001-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2001-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2001-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-2fe544fa8add0827b1bcc83efe9f21fe wp-block-paragraph\">2001<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">CAMPARI-KALENDEREN BLIVER TIL<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-5a418e3c7a2d391cc6321718706201ca wp-block-paragraph\">Offentligg\u00f8relsen med den allerf\u00f8rste udgave af Campari-kalenderen med billeder af Realitza Baleva fotograferet af Andrea Varani.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2007-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2007<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-bc7424\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11611\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2007-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2007-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2007-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9620df151983a9dc1ab59166c52ef52e wp-block-paragraph\">2007<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hotel Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-03c237f440d898ff015e8865ed1eaf93 wp-block-paragraph\">Det fiktive Hotel Campari udg\u00f8r scenen for \u201cLe Connaisseur\u201d. Det er brandets f\u00f8rste globale tv-kampagne instrueret af Matthew Rolston og med den uimodst\u00e5elige Salma Hayek i hovedrollen. Salma Hayek havde ogs\u00e5 hovedrollen i Camparis 2007-kalender, der blev fotograferet af den ikoniske Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2008-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2008<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-461189\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11612\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2008-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2008-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2008-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-ce36994ce3ce2755e92ae3430f1dc452 wp-block-paragraph\">2008<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari Tales<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-f8d94c328ecacb85360d97a5bc4e3e89 wp-block-paragraph\">Den betagende Eva Mendes, fotograferet af Marino Parisotto, fortolkede med forf\u00f8rende sensualitet og sk\u00f8nhed tolv glamour\u00f8se fort\u00e6llinger i Camparis kalender for 2008 \u201cCampari Tales\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2009-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2009<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-5046f8\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11613\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2009-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2009-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2009-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8f3532fb2327233e31d4780f1bebe82b wp-block-paragraph\">2009<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Club Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-303bfbd519e36954b38862c35da96806 wp-block-paragraph\">Jean Paul Goude, den ber\u00f8mte franske designer, fotograf og tv-reklameinstrukt\u00f8r, tog plottet i Hotel Campari og flyttede det til Club Campari, hvor Red Passion g\u00f8r alting muligt. Jessica Alba var b\u00e5de stjernen i reklamen og Camparis 2009-kalender, der var fotograferet af Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2010-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-44717d\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11614\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2010-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-1-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-1-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-4b25b16446dacdae382b0467128987cf wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari Milano<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-f4a1e9908326ecbac33bb833b2b0e1de wp-block-paragraph\">I Camparis kalender fra 2010 befinder vi os i Milanos sporvogn nummer 609 med den forf\u00f8rende Olga Kurylenko. Lidt efter lidt l\u00f8ftes sl\u00f8ret for byen med Campari, der \u00e5nder Red Passion ind i hvert enkelt billede. Fotograferet af Simone Nervi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d966a7\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11615\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">150-\u00c5RS JUBIL\u00c6UM<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-b1c41d4809437f8881267fd53b0a4a78 wp-block-paragraph\">Campari fejrede sine 150 \u00e5r med Red Passion. Siden 1860 har mennesker drukket og nydt Campari, enten i ren form eller som en yndlingsingrediens i cocktails. Det er et symbol p\u00e5 den italienske livsstil og Red Passion verden over.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2010-3-art-label-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-9dcf38\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11616\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2010-3-art-label-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min-300x300.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min-150x150.webp 150w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-4b25b16446dacdae382b0467128987cf wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right gesch-h24\">KUNSTETIKETTERNE<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-ce2cdf82a01c56768b0226f54a322f0e wp-block-paragraph\">Camparis kunstetiketter blev skabt af de internationale kunstnere Vanessa Beecroft, Romero Britto, Ufo Nespolo, Francesca Valan og Tobias Rehberger i forbindelse med fejringen af Camparis 150-\u00e5rs jubil\u00e6um. Dette blev til en tradition, som markerer forbindelsen mellem brandet, produktet og kunsten, og som nu gentages hvert \u00e5r.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-08f3c4\">\n<picture>\n<img width=\"1024\" height=\"683\" class=\"wp-image-11751\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2010-4-galleria-campari-min-300x200.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2010-4-galleria-campari-min-768x512.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75 wp-block-paragraph\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Galleria Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-d2fd46420cacf901bb8823452a4143ff wp-block-paragraph\">Det nye Galleria Campari \u00e5bnede. Dette s\u00e6rlige sted blev symbolet p\u00e5 den n\u00e6re forbindelse mellem Campari og kunsten. En st\u00e6rk oplevelse af Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2011-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2011<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-014190\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11617\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2011-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2011-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2011-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-fad157b798b5ffc3230535d161f5c524 wp-block-paragraph\">2011<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">The red affair<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-00575c3349508f512c698843ca6bcef2 wp-block-paragraph\">I 2011-kalenderen, fotograferet af Michel Comte, udspiller der sig en sp\u00e6ndende historie. En karismatisk kunstkender, Benicio Del Toro, modtager en mystisk besked, som f\u00e5r ham til at begive sig ud p\u00e5 et fascinerende eventyr for at optrevle en ring af illegale kunsthandlere og redde en smuk kvinde. The red affair fors\u00f8gte at indfange publikum gennem en fascinerende, filmisk historie fortalt gennem en r\u00e6kke fotografier.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2012-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2012<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-4a7473\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11618\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2012-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2012-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2012-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-cf520d8a14c5ad1356d2dc8d2ca7735c wp-block-paragraph\">2012<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">VERDEN G\u00c5R UNDER, SKAT!<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-b46cb5af145fb586e3fed78f5645c3f8 wp-block-paragraph\">Camparis 2012-kalender er inspireret af de gamle mayaers forudsigelse om, at verden ville g\u00e5 under i 2012. Kalenderen besvarer denne dystre forestilling gennem et positivt og energifyldt blik p\u00e5 disse interessante teorier, og pr\u00e6senterer dem med en r\u00e6kke st\u00e6rke og imponerende billeder. Fotograferet af Dimitri Daniloff med smukke Mila Jovovich i hovedrollen.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2013-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2013<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-c72857\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11619\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2013-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2013-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2013-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-a0d90e28a9044251d7536997613ce525 wp-block-paragraph\">2013<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">FARVEL TIL OVERTRO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-649dd410cbe3b4d12aa333b05402c664 wp-block-paragraph\">Intet tal i verden har en mere mystisk og g\u00e5defuld mening end tallet 13. Med ikoniske Penelope Cruz i hovedrollen tager Camparis 2013-kalender os med p\u00e5 en smuk, visuel rejse med 13 fotografier, hvor vi f\u00e5r vist en r\u00e6kke interessante og mystiske eksempler p\u00e5 overtro i form af sorte katte, knuste spejle, at man ikke m\u00e5 g\u00e5 under en stige eller g\u00e5 p\u00e5 stregerne. Kalenderen bruger muligheden for at indgyde tillid til mennesker verden over ved at understrege, at troen p\u00e5 en selv sejrer over en hvilken som helst overtro.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2014-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2014<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-798dad\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11620\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2014-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2014-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2014-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1eb8fa788239021d4687d06913e4cafd wp-block-paragraph\">2014<\/p>\n\n\n\n<h2 class=\"wp-block-heading gesch-h24\">VERDENSOMSP\u00c6NDENDE HYLDEST<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-16a1b82899acc3902eb00fffd92a4d7e wp-block-paragraph\">At fejre 2014 sammen med Campari, betyder ren nydelse af 12 m\u00e5neders fotografier af Koto Bolofo, som sammen med betagende Uma Thurman g\u00e5r p\u00e5 opdagelse i lidenskaber og stilarter ved f\u00e6ngslende festligheder rundt om p\u00e5 kloden, p\u00e5 tv\u00e6rs af breddegrader og kultur. Fra for\u00e5rsfestivalen i Beijing, som er den st\u00f8rste fejring i Kina, til Hanami i Japan, hvor man om for\u00e5ret kan nyde synet af de smukke blomstrende kirseb\u00e6rtr\u00e6er, giver 2014-kalenderen os et vindue til verden og inviterer Camparis fans med p\u00e5 en verdensomsp\u00e6ndende opdagelsesrejse.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2015-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2015<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-b1cd3b\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11621\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2015-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2015-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2015-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-674136e4caab1fd35f4a093431f1da4a wp-block-paragraph\">2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">MYTER OM MIXOLOGI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-c84fb03c3d83217a974a8d9182d59901 wp-block-paragraph\">Dette dr\u00f8mmelignende billede fra 2015 med Eva Green viser de smukke og ikke s\u00e6rligt kendte anekdoter, beretninger og kuriositeter bag hver enkelt ikonisk Campari-opskrift. Kalenderen udforsker og hylder opskrifterne, fra den klassiske Negroni-cocktail, der blev opfundet af grev Camillo Negroni i 1919, til Americanoen i 1933 og Campari Seltz, der er den mest popul\u00e6re drik i baren Camparino in Galleria i Milano, og som alle har best\u00e5et tidens pr\u00f8ve og stadig nydes den dag i dag.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2015<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d81b79de02fe9d2073c9054c8d9807a3 wp-block-paragraph\">2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">VENTETIDEN<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-39442869158991052d0042ffef5e3636 wp-block-paragraph\">Til den nye Campari-kampagne lod Joel Schumacher sig inspirere af den tyske filosof Lessings ord \u201cat vente p\u00e5 en gl\u00e6de er i sig selv en gl\u00e6de\u201d. Resultatet blev en barok, dr\u00f8mmelignende kortfilm, hvor man i selskab med Camparis aperitif-ritual venter p\u00e5 en s\u00e6rlig aften.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2016-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-89cade\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11622\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2016-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2016-min.webp 767w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2016-min-225x300.webp 225w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-a6acb641d4c26fb44b9d5bd9b8a94de0 wp-block-paragraph\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">DEN BITTERS\u00d8DE KALENDER<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-6a926e23a15b0436e5ebca38e424dd59 wp-block-paragraph\">Inspireret af det letgenkendelige billede af et valg gjorde Camparis kalender fra 2016 brug af dette klassiske tema som en metafor for dobbeltheden af to modsatrettede sider. Med Camparis unikke smag som indbegrebet p\u00e5 dobbeltheden stiller kalenderen os sp\u00f8rgsm\u00e5let, om hvilket aspekt af den klassiske aperitif vi identificerer os mest med: s\u00f8d eller bitter. Kate Hudson personificerer og l\u00e6gger krop til Camparis to sj\u00e6le i rollen som to forskellige kandidater, \u00e9n der promoverer den charmerende bitterhed og den anden en mere diskret og fascinerende s\u00f8dme.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e14b8a071708ce02fff8d01d7a7b1bc2 wp-block-paragraph\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SKABELSEN<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-84fe9bbf017ec1d44153a66dc6ce8769 wp-block-paragraph\">Den ber\u00f8mte instrukt\u00f8r og Oscarvinder Paolo Sorrentino fort\u00e6ller om Red Passion. Til sin nye kampagne genbes\u00f8ger Sorrentino metaforen om Skabelsen i en film, der udtrykker brandets essens som \u201cIntet kan skabes uden Passion\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2017-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-b3dc54\">\n<picture>\n<img width=\"1024\" height=\"768\" class=\"wp-image-11623\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2017-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2017-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2017-min-300x225.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2017-min-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-a234219d1e25d54091f1a023b660a2b7 wp-block-paragraph\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Killer in Red<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-ae657238ecf69f53b714eaaf6cec0c44 wp-block-paragraph\">Oscarvinder Paolo Sorrentino skrev og instruerede en interessant film noir med Clive Owen i hovedrollen. I rollen som bartenderen Floyd fortalte han historien om cocktailen Killer in Red. Filmen blev begyndelsen til Red Diaries, som er den cinematiske videreudvikling af Campari-kalenderen.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2018-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2018<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-56a9a1\">\n<picture>\n<img width=\"1024\" height=\"576\" class=\"wp-image-11624\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2018-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2018-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2018-min-300x169.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2018-min-768x432.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-2a355054d56c2354c3e2b051e5e6be73 wp-block-paragraph\">2018<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LEGENDEN OM DEN R\u00d8DE H\u00c5ND<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f5b0df36e20b04a4dd23152140027386 wp-block-paragraph\">Camparis Red Diaries fortsatte: brandet valgte Stefano Sollima til at s\u00e6tte ord p\u00e5 id\u00e9en om, at der findes en historie bag enhver cocktail. En endel\u00f8s forf\u00f8lgelse, en skjult identitet og en mystisk r\u00f8d handske var ingredienserne i \u201cLegenden om den R\u00f8de H\u00e5nd\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/02\/campari-history-2019-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d7bc79\">\n<picture>\n<img width=\"1024\" height=\"719\" class=\"wp-image-882\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/02\/campari-history-2019-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min.webp 1024w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min-300x211.webp 300w, https:\/\/test.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min-768x539.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-ed943d04a53cbfebd8c88bb075781402 wp-block-paragraph\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">IND I R\u00d8D ZONE<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-0ed2b867ca6cb1c29f230ac9cccedbeb wp-block-paragraph\">I kortfilmen Camparis Red Diaries fra 2019, der er instrueret af Matteo Garrone, f\u00f8lger man den fascinerende Ana de Armas, hvis nysgerrighed og Red Passion f\u00e5r hende til at tage ud p\u00e5 en opdagelsesrejse.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2019-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d4ba6e\">\n<picture>\n<img width=\"1024\" height=\"719\" class=\"wp-image-882\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2019-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\">\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e56a32ea7df16f119b303f7ffd650867 wp-block-paragraph\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">100 \u00c5R MED NEGRONI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-debd66efd11f01471db81631f5ca9741 wp-block-paragraph\">Campari, det r\u00f8de hjerte i Negroni, fejrede den klassiske cocktail, der s\u00e5 dagens lys i Firenze i 1919, og som fik sit navn efter sin opfinder, grev Camillo Negroni.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/test.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/campari-history-2020-min.webp\" alt=\"\" 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Ved hj\u00e6lp af kunstig intelligens udforskede man det kreative geni hos en af alle tiders st\u00f8rste filmmagere og skabte en enest\u00e5ende kortfilm. 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